All Posts By

Ali Selbo

The CMO’s Guide to Facing Budget Challenges

By | Marketing Strategy | No Comments

CMOs have many choices for how they spend their digital marketing budget. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss the challenge of determining what’s most important in a marketing budget, and how a digital marketing strategy roadmap can help set the right priorities. When you set a household budget, it might feel like there’s always this temptation to spend money on fun, new items. Me, for example? I love a good shopping trip to Nordstrom’s every now and again. OK, maybe more often than that! And why not? After all, we work hard, and it’s…

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The CMO’s Guide to Overcoming Customer Experience Pitfalls

By | Marketing Strategy | No Comments

Knowing who your customers are and what they need is paramount to marketing success. Yet most marketing processes and systems are still designed based on what we think we know about our customers instead of what they are actually telling us. In this installment of our “Challenges CMOs Face” blog series, we discuss five common customer experience disconnects and the steps CMOs can take to help solve them. To create a stellar customer experience, consistency is absolutely crucial. Consistency ensures that not only can your business respond appropriately to customers, but it can also delight them. Consider the story of…

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Getting Started with Marketing Automation: What you need to know throughout the process

Getting Started with Marketing Automation: What you need to know throughout the process

By | Technology Stack | No Comments

As Chief Experience Officer at Tegrita Consulting Group, my role is centered around ensuring our clients have the best customer experience working with Tegrita. To do my job successfully, I must first understand the current customer experience and actively develop and manage a plan to improve it. My experience with Eloqua began on the client side as an Eloqua power user and a user of another Marketing Automation Platform (MAP). I have learned that the customer experience begins during the pre-sales process. Regardless of MAP selection, it is vital to have a skilled and knowledgeable implementation partner who can grow…

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Tegrita aides Arizona Coyotes’ Fan Experience

Tegrita aides Arizona Coyotes’ Fan Experience

By | Case Study | No Comments

Tegrita Consulting Group is excited to partner with NHL team, the Arizona Coyotes, to identify their immediate accomplishments with Oracle Eloqua. From implementation to now, the Coyotes are delivering their fans with a unique experience on and off the ice. The Case Study details the pre-Eloqua pain points and gaps in the Coyotes’ marketing automation experience and the lack of fan involvement. Ben Wang, Director of Business Analytics, assessed various Marketing Automation vendors and selected Oracle Marketing Cloud and Eloqua as the platform to take the Coyotes fan experience to the next level. His decision was quickly rewarded as a…

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Is it Time for an Eloqua Health Check?

By | Proven Practices | No Comments

The top three reasons for performing an Eloqua Health Check: Identify areas of “issue” or concern and recommendations Determine areas for growth and quick wins Provide guidance for optimizing Eloqua and your Eloqua Effectiveness The overall process of a health check is looking at all things Eloqua. Think of a Health Check as visiting your doctor annually for your physical; comparably performing an Eloqua Health Check is vital for your longevity. Imagine after sitting on the examination table while a nurse takes a blood sample, the doctor calls you a week later to talk about your results, pointing out early…

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