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Tegrita Consulting Group

Creating your Custom Preference Center in Eloqua with data lookups

Creating your Custom Preference Center in Eloqua with data lookups

By | Design & Development | No Comments

Eloqua comes with a great out-of-the-box subscription management option. In fact, the majority of new Eloqua customers choose one of the default Subscription Management options. However, over time, your needs may change and if you want to gather more information from your subscribers or provide a better branded subscription management Landing Page, creating a custom preference center is your best option. This article will guide you through some of the technical aspects of a custom preference center. What is a Custom Preference Center? A custom preference center solution includes a custom Eloqua Landing Page and Form with a few unique…

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The Importance of Eloqua Naming Conventions: 5 Ways to improve your Eloqua asset database

The Importance of Eloqua Naming Conventions: 5 Ways to improve your Eloqua asset database

By | Proven Practices | No Comments

Why are Eloqua asset naming conventions so important?  Well… imagine having a folder with 1,000 images and 775 files (e.g., HTMLs, PDFs, Word documents, Excel sheets) and you need to find all the assets related to the “Widget ABC Product Campaign” that launched in the Fall of 2016.  Without a consistent and proper naming convention, finding these assets could be daunting and time-consuming. Creating a consistent naming convention that meets your organization’s needs can be extremely difficult (and usually a task no one wants to take on), but I can truly say (from experience), investing time to define a consistent…

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Social Listening 101

Social Listening 101

By | Social Media | No Comments

As technology evolves at an unimaginable pace, people are spending more time on social media. Research shows that the time we spend on social media has risen to an average of 1.72 hours per day. Turns out, we spend our time sharing, liking, blogging, and tweeting about anything and everything. This is where social listening comes in… What is Social Listening? Digital body language is commonly understood as the sum of all the actions a person makes online—emails received and clicked on, searches performed, website interactions and other metrics inform us about a person in their digital space. Social listening…

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Five Fundamentals of Successful Content Marketing- Get it right!

Five Fundamentals of Successful Content Marketing- Get it right!

By | Content Marketing, Eloqua, Marketing Automation | No Comments

I’m a digital hoarder. I love great content! *Immediately rushing to click the Pin This button*. I devour informative articles, and sometimes, I share them simply because they have an interesting headline.  While I love great content, I don’t have the patience to watch an informational video. However, I enjoy funny video clips!. To a content marketer, I AM the ideal audience- always ready to absorb small bits of information! Content Marketing is used to provide prospective and existing customers with information relevant to your product or service line.  When Content Marketing is efficient, the content itself aids the sales…

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Build Your Lead Management Workflow. It’s easier than you thought!

Build Your Lead Management Workflow. It’s easier than you thought!

By | News | No Comments

It’s marketing’s job to generate leads. For some, determining a strategy around lead management can be daunting and confusing. Where do you start? What do you do once you get a lead? How do you pass it to sales? How do you know if sales is following up on the lead? Should marketing still communicate with the prospect? How do you know if that lead purchased? With these 6 simple steps, you can begin to design your lead workflow to ensure line of sight on the lead and lead conversion points: Get a sense of your sales landscape. How does…

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