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Data Integration by Put It Forward

Integration: More Than One Way

By | CRM & Other Integrations | No Comments

As part of our “Challenges CMOs Face” series, we addressed 8 common challenges encountered by CMOs and marketing leaders, and included insight on how to overcome them. Our recommendation is to develop a long-term agile marketing roadmap to overcome common challenges. For our “Roadmapping – Next Steps” series, we have invited industry experts to provide their insights to help you take your marketing strategy to the next level. In this post, Mark Cowan at Put it Forward discusses the strategy and processes required for custom integrations. Data integration is no longer about connecting one system or application to another. It’s…

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Facebook Advertising 101

Facebook Advertising 101

By | Social Media | No Comments

At Tegrita, we welcome collaborators and guest writers to contribute content to our blog. This week, Rae Steinbach of Taktical Digital shares how to be successful with Facebook advertising. Advertising on Facebook is one of the most effective ways in which you can reach existing and potential customers. Since overtaking MySpace in 2008 in terms of monthly active users, Facebook has become the most popular social networking site in the world. Running Facebook ads is relatively pain-free. However, just as you would not re-wire your house without first consulting a manual or employing an electrician, nor should your business advertise…

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