All Posts By

Jesse Nobbe

How to Track Custom URLs with Query String Values

By | Show and Tell | No Comments

This video looks at tracking URLs with custom Query String values. It is similar to our previous video about tracking URLs with a custom portion of the path. The difference here is that the format of the URL is different (http://google.com?q=dynamic_value as opposed to http://google.com/path1/dynamic_value). The solution lies in using Eloqua’s Redirect Link capabilities.

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Solving for Tracking Clickthroughs to a Dynamic URL

By | Show and Tell | No Comments

In this “How To” video we explore a common problem whereby we want to track clickthroughs to a dynamic URL within Eloqua. Normally this would be done with a tracked link. However, in some cases using a tracked URL is not feasible, especially when the format of the URL is path based like: http://google.com/path1/dynamic_value, where dynamic_value is something stored on a field in Eloqua. Here we see two possible solutions to this problem.

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Demystifying 1st vs. 3rd Party Cookies

By | Website & Tracking | No Comments

An important part of Marketing Automation solutions is Visitor tracking. Oracle Eloqua refers to this as “Digital Body Language” – actions taken by a visitor on the website (among other things) that can then be filtered upon and used by the Eloqua user. While there are unique identifiers for each visitor through the cookie creation, there are two sub-categories of visitors: Known and Unknown. Known visitors are those whose email address and cookie have been associated (via a click or by completing a form etc.,) whereas unknown visitors are those where the cookie-contact association has not been made. Cookies are…

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Creating Alignment: Integrating Your Marketing Automation System (MAS) with CRM

Creating Alignment: Integrating Your Marketing Automation System (MAS) with CRM

By | Eloqua, Marketing Automation | No Comments

Over the past year, I have been involved in multiple Customer Relationship Management (CRM) Integration projects. At Tegrita, we implement various integrations— from Salesforce to Oracle CRM OnDemand to Microsoft Dynamics, and others (like SFTP based integrations). Our specialty is Eloqua so I will specifically be speaking about that. However, many key points generally apply across all Marketing Automation Systems (MAS) and CRM systems. The Importance of Marketing and Sales Alignment Many companies are new to the world of Marketing Automation or to Customer Relationship Management. Creating a system that can help identify and qualify Leads to move them from…

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Marketing Automation, What Can it Do for You?

Marketing Automation, What Can it Do for You?

By | Eloqua, Marketing Automation | No Comments

Marketing Automation answers the question, “How do I best communicate with my database?”. Less sophisticated organizations take the approach of “Batch and Blast”, aka the “Shotgun” approach to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads to send to Sales. Automation allows for more timely, nuanced, and accurate communications that resonate with your audience. You’ll spend less per Contact and have happier more engaged prospects.  This is achieved by improving your ability to segment your audience and create personalized communications. There are many Marketing Automation Systems (MAS) available from Adobe, Marketo,…

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Link Tracking in Eloqua 10: The Ultimate Guide

Link Tracking in Eloqua 10: The Ultimate Guide

By | Assets, Eloqua, Marketing Automation | No Comments

Tracking links in Eloqua is something of a touchy subject. Many users either blindly track all links or none at all. Luckily, Eloqua 10 tracking is a massive improvement from what Eloqua 9 offered! I have found even veteran users are apt to click “Track all” and move on with their day. With this guide, you won’t have to rely on that nasty checkbox ever again! Why Should You Track Links in Eloqua? Properly tracked links can help guide your marketing strategy by giving insight into Contact behavior. This is true for both email and landing page interactions. Link tracking…

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4 Essential Firefox Plugins for the Oracle Eloqua User

By | Technology Stack | No Comments

When I work in Eloqua, I usually have a set of complex tasks to accomplish. Time is my enemy, the more efficiently I can accomplish my goals the better. As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time. Duplicate This Tab Duplicate This Tab has a simple function: copy the current tab to a new one. You’ll spend less time navigating from one area of the application to another. Depending on my goals, I will typically work in 3-4 different tabs. For instance, when building a landing…

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