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Mythili Viswanathan, PhD

Challenges CMOs Face: Harnessing Data for Profitability

Challenges CMOs Face: Harnessing Data for Profitability

By | Marketing Strategy | No Comments

CMOs often struggle with how to make sense of all the data available to them. Further, many analysis tools might look attractive, but do not deliver the customized goods we need to overcome our own unique challenges and achieve our own goals. In this installment of our “Challenges CMOs Face” series, we discuss how to make sure your data helps you generate profit for your business. It’s an amazing time to be a customer. There are so many different ways to consume information, quickly make purchase decisions, and tell the world about your experience. Not surprisingly, it’s an even more…

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