All Posts By

Mike Geller

Challenges CMOs Face: How to Deal with Turnover and Reduced Team

Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

By | Marketing Strategy | No Comments

CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more with less. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss how to build a “marketing dream team” and sync it with a long-term roadmap for marketing activities. The CMO Survey reports that over the past three years, the number of people reporting to CMOs has decreased from 31 to 11. That’s a 35% decrease in the number of people able to continuously re-evaluate marketing campaigns and channels. It also means fewer…

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Challenges CMOs Face: Connecting Innovation and Culture

Challenges CMOs Face: Connecting Innovation and Culture

By | Marketing Strategy | No Comments

In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee involvement in the strategic planning process. Some CMOs make decisions in a leadership vacuum. Here’s why you should be different. Throughout the year, traditions help to ground us. From celebrating holidays to family reunions to trips to see dear friends, these routines help us take stock of what’s important. Chief Marketing Officers should regularly review marketing efforts, but not in order to find comfort in repetition. Instead, this tradition should serve to prepare for what lies ahead…

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Are you getting enough value out of your Marketing Technology?

By | Technology Stack | No Comments

As the CTO and Co-Founder of Tegrita, I always have to look at the big picture when it comes to technology and how we serve our clients. Successfully delivering the service is the easy part, but ensuring that we keep our customers happy, and for our business to remain aligned to our brand, is what keeps us at the top of our game. A question that I constantly ask myself is “how do we consistently deliver value to our clients?”. Value is the key word here, and it is important to note that value ≠ price. Value is that which…

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Price vs. Cost for Marketing Technology

Price vs. Cost for Marketing Technology

By | Technology Stack | No Comments

Ever since I went to MarTech and attended Seth Godin’s keynote, I’ve been reading his posts much more frequently and the one I recently read was talking about price vs cost. When you consider the price of something, you’re looking at the invoice amount, but that doesn’t begin to cover the cost. Yes, the price that you pay is the immediate amount of money out, but what about everything else? There are other hard costs that don’t immediately show themselves, like time; time to learn what you just bought, and time to use what you just bought.   I see many organizations…

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MarTech 2017: Lessons, Trends, & Technologies

MarTech 2017: Lessons, Trends, & Technologies

By | Technology Stack | No Comments

Recently, I attended the MarTech conference in Boston for the first time. There were a fair number of attendees, exhibits for vendors, valuable sessions, and keynotes. My goal was to learn about as many technologies as I could, so I spent a significant amount of time meeting and discussing ideas with many vendors (and I’m already starting to see the post-event emails come in – nice!). There are definitely some vendors that I liked more than others. Several vendors had offerings that resonated with me because I felt many of our clients would benefit from using these technologies. I’ll come…

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Reporting Tools that work with Eloqua Insight

Reporting Tools that work with Eloqua Insight

By | Data & Analytics | No Comments

I remember the excitement surrounding the release of Eloqua 10 back in 2010.  The Eloqua world was finally going to be able to get some insight out of their Eloqua Campaigns (pun intended).  Prior to this momentous occasion, the reporting available in Eloqua 9 was home-grown and was never intended to be used beyond operational level reporting on the functionality and performance of Eloqua Assets (e.g., Emails, Landing Pages, Programs, etc.). Eloqua Insight, powered by MicroStrategy, brought new capabilities around reporting and analysis.  However, at its core, Eloqua Insight is not a Data Warehouse.  It is a Business intelligence platform…

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