I recently had the pleasure of being a guest on the Integrate & Ignite Podcast hosted by Lori Jones, President and CEO of Avocet Communications. Lori and I had such an enjoyable conversation that it felt more like talking shop with another marketing maven rather than an interview. Listen and Learn: How marketing automation is about “right message, right time, right place.” How to take advantage of the fact that the customer is always plugged in and engaging in different ways. Using paid search to outwit the competition. The importance of focusing on the customer experience and the buyer’s journey….
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