Buyers Journey Mapping and Content Alignment

Understand audience needs to map your content

B2B customers are now behaving more like B2C customers. They research everything online and make decisions about your products or services before they ever raise their hand to talk to sales. According to Forrester, this change in buyer behavior has resulted in Marketing owning a much larger piece of the lead-to revenue cycle. Effective demand generation stems from understanding the meaningful stages for your buyers, the people involved in the decisions, what questions they have, and what motivates them to advance in their journey.

We can help you define your buyers’ journeys by taking your perspective (marketing funnel), and your customers'. We will give you the tools you need to launch the right content, at the right time, for the right person. We will create a phase-based journey for each buyer archetype that articulates buyer intentions and content needs. Next, we will help you map your content onto the journey using identified intents and needs. Ideally, you should use your existing content first and we will audit your content and re-purpose or re-align with the journey. Finally, we will help you plan future content, keeping your brand voice and purpose alive.

The process includes:

Tegrita Buyers Journey Mapping and Content Alignment Process Tegrita Buyers Journey Mapping and Content Alignment Process

Measure & revise

After you have a phase-based plan, we can help you bring your content strategy to life by working with your team to develop emails, landing pages, microsites, campaign builds, nurture flows, and any other assets required.

Let's discuss your needs

TESTIMONIALS

Oracle Eloqua is sold under the premise that marketing people can implement and maintain the system. That being said, a knowledgeable and technological savvy partner is required for a successful implementation. We found Tegrita to be that knowledgeable and technological savvy partner. We use Tegrita for assistance with ongoing technological assistance as well as help with thought leadership and best practices.

John Hynek, Database Marketing Manager, United Federal Credit Union

The Tegrita team helped us get up and running on Eloqua in just three weeks. The implementation process could not have been smoother – the team was extremely organized, highly skilled, and fun to work with. We had a very aggressive timeline and I had complete confidence that partnering with Tegrita would allow us meet to our goals. The team went beyond just implementing software – they helped us strategize, shared best practices, and took the time to truly understand our business. I’m excited to have Tegrita as a long term partner of Fuze.

Emily Ketchum, Sr. Manager, Global Marketing Operations, Fuze

The Tegrita consulting team was very instrumental with helping Congressional Federal Credit Union implement Eloqua during the Smart Start phase. In the finance industry, we capture an abundancy of data that can often be quite complex. With Tegrita’s help, we were able to navigate, simplify and extract essential data to effectively develop robust campaigns. The team was patient and flexible during the entire process. I highly recommend using Tegrita Consulting Group for your implementation.

Phoenix Phimmasene, Marketing Manager, Congressional Federal Credit Union

Tegrita has been an integral part of our success in the implementation and deployment of Eloqua for our three different multi-tenant franchisee companies. Without them, I don’t think we would have been able to get up and running as quickly as we did. Tegrita took the time to understand our business model and knew we could not have the same type of implementation as other companies. By delving deep into our business processes, we were able to launch and feel safe that the security needed was in place to protect our franchisees.

Meribeth Gunn, President, Summit Marketing Communications

Working with Tegrita was essential to the success of the implementation of Eloqua at SUNY Plattsburgh. Tegritas team was with us from day one, educating us on best practices. Not only were we able to launch two robust campaigns by the end of our SmartStart contract, but we are now able to use the tool ourselves, thanks to their coaching. I recommend that any company or business looking to implement Eloqua as part of their communication strategy partner with Tegrita first.

Catherine Keleher, Director of Marketing, SUNY Plattsburgh