Category

Data & Analytics

Data Cleansing and Appending

The Dirty on Data Cleansing & Appending

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As part of our “Challenges CMOs Face” series, we addressed 8 common challenges encountered by CMOs and marketing leaders, and included insight on how to overcome them. Our recommendation is to develop a long-term agile marketing roadmap to overcome common challenges. For our “Roadmapping – Next Steps” series, we have invited industry experts to provide their insights to help you take your marketing strategy to the next level. In this post, Synthio’s Content Marketing Manager, Chelsea Mize, explains the importance of working with the right partner for data cleansing and appending. When it comes to database hygiene and upkeep, there…

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Reporting Tools that work with Eloqua Insight

Reporting Tools that work with Eloqua Insight

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I remember the excitement surrounding the release of Eloqua 10 back in 2010.  The Eloqua world was finally going to be able to get some insight out of their Eloqua Campaigns (pun intended).  Prior to this momentous occasion, the reporting available in Eloqua 9 was home-grown and was never intended to be used beyond operational level reporting on the functionality and performance of Eloqua Assets (e.g., Emails, Landing Pages, Programs, etc.). Eloqua Insight, powered by MicroStrategy, brought new capabilities around reporting and analysis.  However, at its core, Eloqua Insight is not a Data Warehouse.  It is a Business intelligence platform…

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