Category

Marketing Automation

Webinar: Futureproof Your Marketing Automation Investment

By | Marketing Automation | No Comments

Marketing Automation technology is one of the core components of your MarTech Stack. Understanding where to start, how to grow, and how to maximize your return on investment is key. During this webinar we will share our expertise on how to futureproof your marketing automation investment. Beyond the Basics: Learn what capabilities your marketing automation platform needs to have to grow with you. Crawl, Walk, Run: Learn how to develop a scalable plan to begin where you are and grow quickly into more sophisticated modern marketers. The Puzzle Approach: Learn how to build your marketing strategy like a jigsaw puzzle….

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Marketing Automation is not just for “Marketing” teams

Marketing Automation is not just for “Marketing” teams

By | Marketing Automation | No Comments

Are other departments within your organization leveraging Eloqua?  If yes, great! If not, why not? Eloqua is a Marketing Automation System but that does not mean that only the Marketing department can benefit from Eloqua’s robust features and functionality.  In fact, I believe that every department can benefit from leveraging Eloqua.  Continue reading or watch the video below for examples of how we (and our Clients) are using Eloqua beyond Marketing.   Operations Communications Tegrita is a virtual team. There are many benefits of not having a central location for our Clients and our Consultants.  However, one drawback is that…

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Creating Alignment: Integrating Your Marketing Automation System (MAS) with CRM

Creating Alignment: Integrating Your Marketing Automation System (MAS) with CRM

By | Eloqua, Marketing Automation | No Comments

Over the past year, I have been involved in multiple Customer Relationship Management (CRM) Integration projects. At Tegrita, we implement various integrations— from Salesforce to Oracle CRM OnDemand to Microsoft Dynamics, and others (like SFTP based integrations). Our specialty is Eloqua so I will specifically be speaking about that. However, many key points generally apply across all Marketing Automation Systems (MAS) and CRM systems. The Importance of Marketing and Sales Alignment Many companies are new to the world of Marketing Automation or to Customer Relationship Management. Creating a system that can help identify and qualify Leads to move them from…

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Five Fundamentals of Successful Content Marketing- Get it right!

Five Fundamentals of Successful Content Marketing- Get it right!

By | Content Marketing, Eloqua, Marketing Automation | No Comments

I’m a digital hoarder. I love great content! *Immediately rushing to click the Pin This button*. I devour informative articles, and sometimes, I share them simply because they have an interesting headline.  While I love great content, I don’t have the patience to watch an informational video. However, I enjoy funny video clips!. To a content marketer, I AM the ideal audience- always ready to absorb small bits of information! Content Marketing is used to provide prospective and existing customers with information relevant to your product or service line.  When Content Marketing is efficient, the content itself aids the sales…

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Marketing Automation, What Can it Do for You?

Marketing Automation, What Can it Do for You?

By | Eloqua, Marketing Automation | No Comments

Marketing Automation answers the question, “How do I best communicate with my database?”. Less sophisticated organizations take the approach of “Batch and Blast”, aka the “Shotgun” approach to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads to send to Sales. Automation allows for more timely, nuanced, and accurate communications that resonate with your audience. You’ll spend less per Contact and have happier more engaged prospects.  This is achieved by improving your ability to segment your audience and create personalized communications. There are many Marketing Automation Systems (MAS) available from Adobe, Marketo,…

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An “Always-On” Marketing Approach Looks Hard, But It Isn’t

By | Marketing & Sales Alignment, Marketing Automation | No Comments

I recently stumbled upon an article I saved in 2011 titled, “7 Success Strategies for ‘Always-on’ Marketing”, and the opening sentence read “Like it or not, we are always on. Always plugged in. Always in touch.” At the time of the article I was working for a software company and we were in the early stages of our Modern Marketing journey. As a business, we recognized that our strategy was outdated and our results were diminishing. We purchased Eloqua the previous year with the goal of moving in a new direction, but truthfully we were just executing more sophisticated and…

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Link Tracking in Eloqua 10: The Ultimate Guide

Link Tracking in Eloqua 10: The Ultimate Guide

By | Assets, Eloqua, Marketing Automation | No Comments

Tracking links in Eloqua is something of a touchy subject. Many users either blindly track all links or none at all. Luckily, Eloqua 10 tracking is a massive improvement from what Eloqua 9 offered! I have found even veteran users are apt to click “Track all” and move on with their day. With this guide, you won’t have to rely on that nasty checkbox ever again! Why Should You Track Links in Eloqua? Properly tracked links can help guide your marketing strategy by giving insight into Contact behavior. This is true for both email and landing page interactions. Link tracking…

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