Category

Marketing Strategy

TegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)

By | Marketing Strategy, TegTalks, TegTalks with a Strategist, Videos | No Comments

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. In our Challenges CMO’s Face series, we talked about the fact that CMOs are expected to be growth drivers, but often are pulled in so many directions that they find it challenging to focus on what’s important. In this episode of TegTalks with a Strategist, I have the pleasure of sitting down with Rolly Keenan, Tegrita’s new Chief Revenue…

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TegTalk: Ad Retargeting – So Many Companies Are Doing It Wrong (Episode 1)

By | Marketing Strategy, TegTalks, TegTalks with a Strategist, Videos | No Comments

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. Ad retargeting is a key part of the digital marketing strategy for many companies – so why are so many doing it wrong? The key challenges that we see are issues with frequency, absence of conversion tracking, and poor segmentation. During this episode, we cover these frustrations, talk about how ad retargeting works, and how companies can maximize their return…

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Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

By | Marketing Strategy, Tegrita News | No Comments

I recently had the pleasure of being a guest on the Integrate & Ignite Podcast hosted by Lori Jones, President and CEO of Avocet Communications. Lori and I had such an enjoyable conversation that it felt more like talking shop with another marketing maven rather than an interview. Listen and Learn: How marketing automation is about “right message, right time, right place.” How to take advantage of the fact that the customer is always plugged in and engaging in different ways. Using paid search to outwit the competition. The importance of focusing on the customer experience and the buyer’s journey….

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Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

By | Featured, Marketing Strategy, Webinars | No Comments

Successful organizations are forward-looking, take calculated risks, and act swiftly. Failing forward requires strategic thinking and planning. Thriving organizations constantly change their plans—the 5-year plan days are long gone. Your marketing roadmap should be progressive, include projects that drive growth, and improve efficiency over the next 12 to 18 months. Much like following a GPS to reach your destination, the route you take needs to be re-evaluated consistently to ensure you are on the optimal path toward your destination. Watch my webinar about the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping. Tegrita can offer the strategic guidance you need to create…

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Advocate Marketing

What You Need To Know If Advocate Marketing Is On Your Roadmap

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As part of our “Challenges CMOs Face” series, we addressed 8 common challenges encountered by CMOs and marketing leaders, and included insight on how to overcome them. Our recommendation is to develop a long-term agile marketing roadmap to overcome common challenges. For our “Roadmapping – Next Steps” series, we have invited industry experts to provide their insights to help you take your marketing strategy to the next level. Chris Newton, VP of Marketing and Business Development, at Influitive talks about empowering your brand through your customers. What types of organizations benefit from Advocate Marketing? Do your customers love your product…

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How Netflix has changed marketing automation

Netflixing has changed the way people buy – Have you changed the way you market?

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Until very recently, we had to wait for answers. We had to look things up in the encyclopedia. We even had to watch television shows one episode at a time. I remember the episode of F·R·I·E·N·D·S where Ross is getting married in London and it ends with him saying not the bride’s name (Emily), but Rachel’s name instead. We all had to wait until the following week for the next episode to learn more! The watercooler was buzzing with speculation of what happened. Today, thanks to advances in the digital realm, binge watching an entire season in a couple of…

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How to Drive Tradeshow ROI

How to Drive Tradeshow ROI

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As part of our “Challenges CMOs Face” series, we addressed 8 common challenges encountered by CMOs and marketing leaders, and included insight on how to overcome them. Our recommendation is to develop a long-term agile marketing roadmap to overcome common challenges. For our “Roadmapping – Next Steps” series, we have invited industry experts to provide their insights to help you take your marketing strategy to the next level. In this post, Yvette Brown of XPROMOS, talks about how to leverage tradeshow attendance to improve your ROI. It’s your trade show season.  You’ve already invested heavily in your booth set-up, materials,…

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Top 8 Challenges CMOs Face and the Single Solution to Address Them All

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In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation. We may specialize in marketing automation technology, but we often talk with marketing professionals about a lot more. When we work closely with CMOs and their marketing teams, we relish in their successes, and listen intently as they reflect on the challenges they face. Each challenge may feel unique to our CMOs – but their challenges are actually quite common across the marketing landscape. Indeed, many of us face challenges that continuously manifest in different…

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Challenges CMOs Face: How to Deal with Turnover and Reduced Team

Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

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CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more with less. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss how to build a “marketing dream team” and sync it with a long-term roadmap for marketing activities. The CMO Survey reports that over the past three years, the number of people reporting to CMOs has decreased from 31 to 11. That’s a 35% decrease in the number of people able to continuously re-evaluate marketing campaigns and channels. It also means fewer…

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