Category

Marketing Strategy

Advocate Marketing

What You Need To Know If Advocate Marketing Is On Your Roadmap

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As part of our “Challenges CMOs Face” series, we addressed 8 common challenges encountered by CMOs and marketing leaders, and included insight on how to overcome them. Our recommendation is to develop a long-term agile marketing roadmap to overcome common challenges. For our “Roadmapping – Next Steps” series, we have invited industry experts to provide their insights to help you take your marketing strategy to the next level. Chris Newton, VP of Marketing and Business Development, at Influitive talks about empowering your brand through your customers. What types of organizations benefit from Advocate Marketing? Do your customers love your product…

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How Netflix has changed marketing automation

Netflixing has changed the way people buy – Have you changed the way you market?

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Until very recently, we had to wait for answers. We had to look things up in the encyclopedia. We even had to watch television shows one episode at a time. I remember the episode of F·R·I·E·N·D·S where Ross is getting married in London and it ends with him saying not the bride’s name (Emily), but Rachel’s name instead. We all had to wait until the following week for the next episode to learn more! The watercooler was buzzing with speculation of what happened. Today, thanks to advances in the digital realm, binge watching an entire season in a couple of…

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How to Drive Tradeshow ROI

How to Drive Tradeshow ROI

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As part of our “Challenges CMOs Face” series, we addressed 8 common challenges encountered by CMOs and marketing leaders, and included insight on how to overcome them. Our recommendation is to develop a long-term agile marketing roadmap to overcome common challenges. For our “Roadmapping – Next Steps” series, we have invited industry experts to provide their insights to help you take your marketing strategy to the next level. In this post, Yvette Brown of XPROMOS, talks about how to leverage tradeshow attendance to improve your ROI. It’s your trade show season.  You’ve already invested heavily in your booth set-up, materials,…

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Top 8 Challenges CMOs Face and the Single Solution to Address Them All

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In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation. We may specialize in marketing automation technology, but we often talk with marketing professionals about a lot more. When we work closely with CMOs and their marketing teams, we relish in their successes, and listen intently as they reflect on the challenges they face. Each challenge may feel unique to our CMOs – but their challenges are actually quite common across the marketing landscape. Indeed, many of us face challenges that continuously manifest in different…

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Challenges CMOs Face: How to Deal with Turnover and Reduced Team

Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

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CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more with less. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss how to build a “marketing dream team” and sync it with a long-term roadmap for marketing activities. The CMO Survey reports that over the past three years, the number of people reporting to CMOs has decreased from 31 to 11. That’s a 35% decrease in the number of people able to continuously re-evaluate marketing campaigns and channels. It also means fewer…

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Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

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CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this installment of our “Challenges CMOs Face” blog series, we’ll review why and how CMOs should shift their roles to accelerate business growth. Think about your most recent week as a CMO. How did you spend your time? Were you crafting growth strategies? Refining the definition of your brand? Executing marketing campaigns? If your typical business week is spent doing those things, that’s awesome. Unfortunately, you might be an exception. CMOs and marketing leaders know they…

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Challenges CMOs Face: Harnessing Data for Profitability

Challenges CMOs Face: Harnessing Data for Profitability

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CMOs often struggle with how to make sense of all the data available to them. Further, many analysis tools might look attractive, but do not deliver the customized goods we need to overcome our own unique challenges and achieve our own goals. In this installment of our “Challenges CMOs Face” series, we discuss how to make sure your data helps you generate profit for your business. It’s an amazing time to be a customer. There are so many different ways to consume information, quickly make purchase decisions, and tell the world about your experience. Not surprisingly, it’s an even more…

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The CMO’s Guide to Facing Budget Challenges

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CMOs have many choices for how they spend their digital marketing budget. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss the challenge of determining what’s most important in a marketing budget, and how a digital marketing strategy roadmap can help set the right priorities. When you set a household budget, it might feel like there’s always this temptation to spend money on fun, new items. Me, for example? I love a good shopping trip to Nordstrom’s every now and again. OK, maybe more often than that! And why not? After all, we work hard, and it’s…

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The CMO’s Guide to Overcoming Customer Experience Pitfalls

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Knowing who your customers are and what they need is paramount to marketing success. Yet most marketing processes and systems are still designed based on what we think we know about our customers instead of what they are actually telling us. In this installment of our “Challenges CMOs Face” blog series, we discuss five common customer experience disconnects and the steps CMOs can take to help solve them. To create a stellar customer experience, consistency is absolutely crucial. Consistency ensures that not only can your business respond appropriately to customers, but it can also delight them. Consider the story of…

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