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Tegrita News

Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

By | Marketing Strategy, Tegrita News | No Comments

I recently had the pleasure of being a guest on the Integrate & Ignite Podcast hosted by Lori Jones, President and CEO of Avocet Communications. Lori and I had such an enjoyable conversation that it felt more like talking shop with another marketing maven rather than an interview. Listen and Learn: How marketing automation is about “right message, right time, right place.” How to take advantage of the fact that the customer is always plugged in and engaging in different ways. Using paid search to outwit the competition. The importance of focusing on the customer experience and the buyer’s journey….

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Five Ways to Maximize Your Eloqua Investment

Five Ways to Maximize Your Eloqua Investment

By | Oracle Eloqua, Tegrita News | No Comments

Since 2008, we have consulted with more than 400 clients to implement, optimize and manage their Eloqua marketing automation platform. We often encounter clients who are migrating from a more traditional, less robust, e-mail marketing platform. As a result, our client’s initial experience with Eloqua is often that it is “bigger”, “more sophisticated” and “more challenging” than what they are used to. Eloqua and marketing automation can be transformative. In order to achieve success, customers must have a well-defined strategy that satisfies internal expectations and marketing goals. Here are five ways to ensure you get the most out of your Eloqua…

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Build Your Lead Management Workflow. It’s easier than you thought!

Build Your Lead Management Workflow. It’s easier than you thought!

By | Tegrita News | No Comments

It’s marketing’s job to generate leads. For some, determining a strategy around lead management can be daunting and confusing. Where do you start? What do you do once you get a lead? How do you pass it to sales? How do you know if sales is following up on the lead? Should marketing still communicate with the prospect? How do you know if that lead purchased? With these 6 simple steps, you can begin to design your lead workflow to ensure line of sight on the lead and lead conversion points: Get a sense of your sales landscape. How does…

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Why You Can’t Afford to Ignore Responsive Web Design

Why You Can’t Afford to Ignore Responsive Web Design

By | Design & Development, Tegrita News | No Comments

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen Today, mobile devices are an extension of ourselves. Have you ever left your smartphone behind and felt as if you were missing an arm or a leg? I definitely have! The simple truth is we’re inseparable. We no longer check emails or surf the web solely on desktop computers. We are busy, on the go – checking email and searching the web from…

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