Category

Sports & Entertainment

Turn Re-Sale Ticket Buyers into Season Ticket Members (Quick Wins for Sports & Entertainment)

By | Nurture Campaigns, Oracle Eloqua, Proven Practices, Quick Wins for Sports & Entertainment, Sports & Entertainment | No Comments

Every season there are fans who raise their hand expressing interest in exploring the option of becoming a season ticket member. Some will inquire while at a game or by submitting a form while others will call in to discuss their options with a sales rep. However, there are a significant number of fans, who for one reason or another, have never considered purchasing season tickets. For many years, I was one of those fans. I became a die-hard Atlanta Falcons fan when I moved to Atlanta over 20 years ago. Every season, I attended at least one home game,…

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Tegrita aides Arizona Coyotes’ Fan Experience

Tegrita aides Arizona Coyotes’ Fan Experience

By | Case Study, Sports & Entertainment | No Comments

Tegrita Consulting Group is excited to partner with NHL team, the Arizona Coyotes, to identify their immediate accomplishments with Oracle Eloqua. From implementation to now, the Coyotes are delivering their fans with a unique experience on and off the ice. The Case Study details the pre-Eloqua pain points and gaps in the Coyotes’ marketing automation experience and the lack of fan involvement. Ben Wang, Director of Business Analytics, assessed various Marketing Automation vendors and selected Oracle Marketing Cloud and Eloqua as the platform to take the Coyotes fan experience to the next level. His decision was quickly rewarded as a…

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