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Technology Stack

Mr/Mrs Right vs. Mr/Mrs Right Now: Choosing the Best Marketing Automation Platform

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When working with clients, I often use dating analogies because as different as we all are, as individuals we all have similar dating experiences. Choosing a marketing automation platform is very similar to choosing a mate. So, the question I always ask an organization comparing Eloqua to another Marketing Automation platform is “Are you looking for Mr/Mrs Right (a relationship you can grow into and be with long-term) or Mr/Mrs Right Now (one that is a good fit now, but it’s clear you won’t grow old together)?”. Check out my video to learn more about the key distinction between Eloqua…

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Are you getting enough value out of your Marketing Technology?

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As the CTO and Co-Founder of Tegrita, I always have to look at the big picture when it comes to technology and how we serve our clients. Successfully delivering the service is the easy part, but ensuring that we keep our customers happy, and for our business to remain aligned to our brand, is what keeps us at the top of our game. A question that I constantly ask myself is “how do we consistently deliver value to our clients?”. Value is the key word here, and it is important to note that value ≠ price. Value is that which…

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Price vs. Cost for Marketing Technology

Price vs. Cost for Marketing Technology

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Ever since I went to MarTech and attended Seth Godin’s keynote, I’ve been reading his posts much more frequently and the one I recently read was talking about price vs cost. When you consider the price of something, you’re looking at the invoice amount, but that doesn’t begin to cover the cost. Yes, the price that you pay is the immediate amount of money out, but what about everything else? There are other hard costs that don’t immediately show themselves, like time; time to learn what you just bought, and time to use what you just bought.   I see many organizations…

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MarTech 2017: Lessons, Trends, & Technologies

MarTech 2017: Lessons, Trends, & Technologies

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Recently, I attended the MarTech conference in Boston for the first time. There were a fair number of attendees, exhibits for vendors, valuable sessions, and keynotes. My goal was to learn about as many technologies as I could, so I spent a significant amount of time meeting and discussing ideas with many vendors (and I’m already starting to see the post-event emails come in – nice!). There are definitely some vendors that I liked more than others. Several vendors had offerings that resonated with me because I felt many of our clients would benefit from using these technologies. I’ll come…

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Getting Started with Marketing Automation: What you need to know throughout the process

Getting Started with Marketing Automation: What you need to know throughout the process

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As Chief Experience Officer at Tegrita Consulting Group, my role is centered around ensuring our clients have the best customer experience working with Tegrita. To do my job successfully, I must first understand the current customer experience and actively develop and manage a plan to improve it. My experience with Eloqua began on the client side as an Eloqua power user and a user of another Marketing Automation Platform (MAP). I have learned that the customer experience begins during the pre-sales process. Regardless of MAP selection, it is vital to have a skilled and knowledgeable implementation partner who can grow…

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4 Essential Firefox Plugins for the Oracle Eloqua User

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When I work in Eloqua, I usually have a set of complex tasks to accomplish. Time is my enemy, the more efficiently I can accomplish my goals the better. As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time. Duplicate This Tab Duplicate This Tab has a simple function: copy the current tab to a new one. You’ll spend less time navigating from one area of the application to another. Depending on my goals, I will typically work in 3-4 different tabs. For instance, when building a landing…

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5 Ways to Avoid a Failed Cloud Technology Solution

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Today, “Cloud Technology” has opened the door for non IT experts to build and maintain their own business technology solutions. Whether your implementing a CRM process or marketing automation campaign, there are various approaches and methodologies that affect how scalable, maintainable and flexible a solution is. Employing the wrong approach can be catastrophic, like creating your own personal Frankenstein. Choosing the correct path could lead you to the promise land, and your next promotion. However, knowing which path to take can be daunting. The stakes are high. Over the past nine years, I have helped to implement Oracle Eloqua more than 300 times….

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