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TegTalks

TegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)

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#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. In our Challenges CMO’s Face series, we talked about the fact that CMOs are expected to be growth drivers, but often are pulled in so many directions that they find it challenging to focus on what’s important. In this episode of TegTalks with a Strategist, I have the pleasure of sitting down with Rolly Keenan, Tegrita’s new Chief Revenue…

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TegTalk: Ad Retargeting – So Many Companies Are Doing It Wrong (Episode 1)

By | Marketing Strategy, TegTalks, TegTalks with a Strategist, Videos | No Comments

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. Ad retargeting is a key part of the digital marketing strategy for many companies – so why are so many doing it wrong? The key challenges that we see are issues with frequency, absence of conversion tracking, and poor segmentation. During this episode, we cover these frustrations, talk about how ad retargeting works, and how companies can maximize their return…

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