Category

Website & Tracking

Blog: Eloqua Strict Tracking Mode

Strict Mode Tracking with Oracle Eloqua

By | Oracle Eloqua, Website & Tracking | No Comments

With new privacy regulations coming to the fore, every Modern Marketer should be aware of the hidden power of Eloqua’s tracking scripts. Every instance of Eloqua should have associated tracking in one way or another. You likely deployed Third Party tracking during your SmartStart. You may have even gone a step further and configured First Party tracking. What you may not realize is that Eloqua allows you to determine who is tracked. There are three levels of tracking: Standard (track everyone) Require Opt-In by Country Require Opt-In for Everyone I think it is important that any decision around tracking should be taken seriously. So please consult with…

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How to Track Custom URLs with Query String Values

By | Oracle Eloqua, Show and Tell, Website & Tracking | No Comments

This video looks at tracking URLs with custom Query String values. It is similar to our previous video about tracking URLs with a custom portion of the path. The difference here is that the format of the URL is different (http://google.com?q=dynamic_value as opposed to http://google.com/path1/dynamic_value). The solution lies in using Eloqua’s Redirect Link capabilities.

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Solving for Tracking Clickthroughs to a Dynamic URL

By | Oracle Eloqua, Show and Tell, Website & Tracking | No Comments

In this “How To” video we explore a common problem whereby we want to track clickthroughs to a dynamic URL within Eloqua. Normally this would be done with a tracked link. However, in some cases using a tracked URL is not feasible, especially when the format of the URL is path based like: http://google.com/path1/dynamic_value, where dynamic_value is something stored on a field in Eloqua. Here we see two possible solutions to this problem.

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Demystifying 1st vs. 3rd Party Cookies

By | Featured, Website & Tracking | No Comments

An important part of Marketing Automation solutions is Visitor tracking. Oracle Eloqua refers to this as “Digital Body Language” – actions taken by a visitor on the website (among other things) that can then be filtered upon and used by the Eloqua user. While there are unique identifiers for each visitor through the cookie creation, there are two sub-categories of visitors: Known and Unknown. Known visitors are those whose email address and cookie have been associated (via a click or by completing a form etc.,) whereas unknown visitors are those where the cookie-contact association has not been made. Cookies are…

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Link Tracking in Eloqua 10: The Ultimate Guide

Link Tracking in Eloqua 10: The Ultimate Guide

By | Marketing Automation, Oracle Eloqua, Website & Tracking | No Comments

Tracking links in Eloqua is something of a touchy subject. Many users either blindly track all links or none at all. Luckily, Eloqua 10 tracking is a massive improvement from what Eloqua 9 offered! I have found even veteran users are apt to click “Track all” and move on with their day. With this guide, you won’t have to rely on that nasty checkbox ever again! Why Should You Track Links in Eloqua? Properly tracked links can help guide your marketing strategy by giving insight into Contact behavior. This is true for both email and landing page interactions. Link tracking…

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