Have you received a promotional email and wondered why you didn’t receive it when you were interested in the product or services? Did the moment pass? Conversely, are you new to a brand and are you being bombarded? The sender’s intention may be good, but the timing is off. You may be a victim of batch and blast. This disconnect happens more often than not in both B2B and B2C spaces. If an email is relevant to your audience, but you send it at the wrong time, the chances of having the desired outcome of customer engagement is unlikely. Batch and blast email sends often miss the mark with connecting the audience to the content. Nurture campaigns can be used to send the right information to the right contacts at the right time.
At Tegrita, we will work with you to develop an integrated communication strategy to educate, engage, and provide the right funnel-level content to convert your audience at each stage of the buyer’s journey.
We will craft effective Demand Generation Programs that take into account nurture campaigns, lead scoring, and routing to help leads flow through the funnel to retain existing customers.
Nurture Campaign Development
We can help you engage and convert prospects, leads and customers across the entire sales cycle and customer lifecycle. How? We will build custom Welcome Campaigns, Product Education Campaigns to complete Nurture Ecosystems, and help you develop nurtures to integrate with your sales process and buyer’s journey.
Building Nurture Flows
Since everyone takes a unique path, moves at a different pace, and uses different methods to engage during the sales process, we can develop flexible nurture flows that help leads, and customers move through your funnel at the appropriate pace. Sending the right type of information at the right time coupled with monitoring how deep leads are likely to engage with your content will move your leads down closer to closed-won.
Using proven practices, we will work with you to develop adaptable nurture flows, and help you determine when people should transition from one campaign to the next.
Oracle Eloqua is sold under the premise that marketing people can implement and maintain the system. That being said, a knowledgeable and technological savvy partner is required for a successful implementation. We found Tegrita to be that knowledgeable and technological savvy partner. We use Tegrita for assistance with ongoing technological assistance as well as help with thought leadership and best practices.John Hynek, Database Marketing Manager, United Federal Credit Union
The Tegrita team helped us get up and running on Eloqua in just three weeks. The implementation process could not have been smoother – the team was extremely organized, highly skilled, and fun to work with. We had a very aggressive timeline and I had complete confidence that partnering with Tegrita would allow us meet to our goals. The team went beyond just implementing software – they helped us strategize, shared best practices, and took the time to truly understand our business. I’m excited to have Tegrita as a long term partner of Fuze.Emily Ketchum, Sr. Manager, Global Marketing Operations, Fuze
The Tegrita consulting team was very instrumental with helping Congressional Federal Credit Union implement Eloqua during the Smart Start phase. In the finance industry, we capture an abundancy of data that can often be quite complex. With Tegrita’s help, we were able to navigate, simplify and extract essential data to effectively develop robust campaigns. The team was patient and flexible during the entire process. I highly recommend using Tegrita Consulting Group for your implementation.Phoenix Phimmasene, Marketing Manager, Congressional Federal Credit Union
Tegrita has been an integral part of our success in the implementation and deployment of Eloqua for our three different multi-tenant franchisee companies. Without them, I don’t think we would have been able to get up and running as quickly as we did. Tegrita took the time to understand our business model and knew we could not have the same type of implementation as other companies. By delving deep into our business processes, we were able to launch and feel safe that the security needed was in place to protect our franchisees.Meribeth Gunn, President, Summit Marketing Communications
Working with Tegrita was essential to the success of the implementation of Eloqua at SUNY Plattsburgh. Tegritas team was with us from day one, educating us on best practices. Not only were we able to launch two robust campaigns by the end of our SmartStart contract, but we are now able to use the tool ourselves, thanks to their coaching. I recommend that any company or business looking to implement Eloqua as part of their communication strategy partner with Tegrita first.Catherine Keleher, Director of Marketing, SUNY Plattsburgh