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Importance of offering a personalized customer experience

Importance of Offering a Personalized Customer Experience

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Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon began offering “just for you” recommendations on their websites. Through technology, these early web pioneers added a “human touch” on a mass scale, even though sales were taking place completely online. Their efforts were designed to add value to customers’ choices and enhance their experiences the result of which was increased sales and customer loyalty. Fast-forward to today: technology-based personalization is heavily integrated with e-commerce and companies are now also able to use site visitation…

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