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Tag: buyers journey | Tegrita

Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

By | Marketing Strategy, News | No Comments

I recently had the pleasure of being a guest on the Integrate & Ignite Podcast hosted by Lori Jones, President and CEO of Avocet Communications. Lori and I had such an enjoyable conversation that it felt more like talking shop with another marketing maven rather than an interview. Listen and Learn: How marketing automation is about “right message, right time, right place.” How to take advantage of the fact that the customer is always plugged in and engaging in different ways. Using paid search to outwit the competition. The importance of focusing on the customer experience and the buyer’s journey….

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How Netflix has changed marketing automation

Netflixing has changed the way people buy – Have you changed the way you market?

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Until very recently, we had to wait for answers. We had to look things up in the encyclopedia. We even had to watch television shows one episode at a time. I remember the episode of F·R·I·E·N·D·S where Ross is getting married in London and it ends with him saying not the bride’s name (Emily), but Rachel’s name instead. We all had to wait until the following week for the next episode to learn more! The watercooler was buzzing with speculation of what happened. Today, thanks to advances in the digital realm, binge watching an entire season in a couple of…

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3 Things Higher Ed Marketers can learn from B2B Marketers

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Student Recruitment: 3 Things Higher Ed Marketers Can Learn from B2B Marketers At Tegrita, I am the Subject Matter Expert (SME) for the higher education vertical. Although recruiting new students is different than B2B marketing, in many ways there are a lot of similarities. Having worked with various universities and continuing education organizations, I have identified three key lessons that higher education marketers can learn from B2B marketers. Long-term Nurture: Most B2B organizations have a 3- to 18-month sales cycles and the process of recruiting college freshman can be even longer. High school seniors may inquire just a few months…

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