Tag: Digital Body Language | Tegrita

Demystifying 1st vs. 3rd Party Cookies

By | Featured, Website & Tracking | No Comments

An important part of Marketing Automation solutions is Visitor tracking. Oracle Eloqua refers to this as “Digital Body Language” – actions taken by a visitor on the website (among other things) that can then be filtered upon and used by the Eloqua user. While there are unique identifiers for each visitor through the cookie creation, there are two sub-categories of visitors: Known and Unknown. Known visitors are those whose email address and cookie have been associated (via a click or by completing a form etc.,) whereas unknown visitors are those where the cookie-contact association has not been made. Cookies are…

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Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement

By | Nurture Campaigns | No Comments

If you’re reading this blog post, chances are you’re a little familiar with the “Clicked Email?” decision rule, and that means you probably also know that it is one of the most commonly used Eloqua Campaign Decision Rules. Well, speaking as modern marketers and leaders in our field, we’re taking a bold stance – we propose banning this decision rule and taking your Nurture Campaigns to the next level. Example of a Typical Campaign Flow “Clicked Email?” works like this: when a user is contacted in a Campaign, they are given the option to click or not. Users that don’t click move to…

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