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Tag: Eloqua | Tegrita

Tegrita Tuesday Tips in Two – Setting Campaign Fields for Reporting

By | Tegrita Tuesday Tips in Two | No Comments

Eloqua Campaign Fields are used to provide additional metadata related to your campaigns, primarily for reporting purposes. These fields can be free-form text fields or picklists. Watch the video to learn how to configure the campaign fields and where the settings are. Visit our blog for more “Tegrita Tuesday Tips in Two” where we share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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Align Sales and Marketing with Internal Eloqua Campaigns

Getting Sales to “Buy-in”

By | Marketing & Sales Alignment | No Comments

At Tegrita, we welcome collaborators and guest writers to contribute content to our blog. This week, Nick Smirnoff, Web and Digital Marketing Manager at Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal Eloqua campaign. Aligning sales and marketing with an immersive customer experience Getting buy-in from non-marketing teams can be a struggle for organizations as they onboard the latest technology and marketing approaches. For many sales teams, “content marketing” and “marketing automation” are foreign terms. Does your sales team get it? Do they have a deep understanding of your digital marketing efforts? My guess,…

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How to Track Custom URLs with Query String Values

By | Show and Tell | No Comments

This video looks at tracking URLs with custom Query String values. It is similar to our previous video about tracking URLs with a custom portion of the path. The difference here is that the format of the URL is different (http://google.com?q=dynamic_value as opposed to http://google.com/path1/dynamic_value). The solution lies in using Eloqua’s Redirect Link capabilities.

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Solving for Tracking Clickthroughs to a Dynamic URL

By | Show and Tell | No Comments

In this “How To” video we explore a common problem whereby we want to track clickthroughs to a dynamic URL within Eloqua. Normally this would be done with a tracked link. However, in some cases using a tracked URL is not feasible, especially when the format of the URL is path based like: http://google.com/path1/dynamic_value, where dynamic_value is something stored on a field in Eloqua. Here we see two possible solutions to this problem.

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Oracle Eloqua - How to use Custom Objects

Creating Custom Objects to Track Form Submissions

By | Proven Practices | No Comments

Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities.  While Custom Objects have multiple use cases, the focus of this blog post will be on one of the most common uses – capturing data from a form submit. A Custom Object (commonly referred to as a “CDO”) is a simple table, like one you might create in Word or in Excel.  A CDO has columns, which you define when you set up the object, and rows, which can be added using a variety of methods…

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Show & Tell: Master Exclude Soft Bounces

By | Show and Tell | No Comments

Soft bounces indicate a temporary delivery issue to an email address. Common reasons for a soft bounce are when a mailbox is full (over quota), the receiving email server is down or offline, or the email message is too large. By default, Oracle Eloqua does not exclude contacts who have recently soft bounced from an email send. Keeping the bounce rate low is important for maintaining sender reputation. We recently had a client who had a poor Sender Score and therefore many of their emails were getting blocked as spam. One of the factors that contributed to the issue was…

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Mr/Mrs Right vs. Mr/Mrs Right Now: Choosing the Best Marketing Automation Platform

By | Technology Stack | No Comments

When working with clients, I often use dating analogies because as different as we all are, as individuals we all have similar dating experiences. Choosing a marketing automation platform is very similar to choosing a mate. So, the question I always ask an organization comparing Eloqua to another Marketing Automation platform is “Are you looking for Mr/Mrs Right (a relationship you can grow into and be with long-term) or Mr/Mrs Right Now (one that is a good fit now, but it’s clear you won’t grow old together)?”. Check out my video to learn more about the key distinction between Eloqua…

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Show & Tell: Creating a Date-Based Campaign

By | Show and Tell | No Comments

One of the key features of Oracle Eloqua is the ability to use dynamic filters as a part of Segmentation criteria. When used in a campaign, Eloqua will re-evaluate the Segment as often as every hour to identify new contacts who meet the Segmentation criteria for as long as the campaign is active. When those contacts are identified, they will enter the campaign, but what happens if some, or all, of the campaign is time sensitive? For example, what if the primary call to action within the campaign is to register for an event or take advantage of a promotion?…

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It’s Moving Day! Key Considerations as you move to Eloqua

It’s Moving Day! Key Considerations as you move to Eloqua

By | Proven Practices | No Comments

A few years ago, my family and I moved into a brand-new home. As I sat in my cozy living room the other night, I started thinking about how much work went into getting here. We spent a lot of time thinking about our ideal home, one we’d want to live in till our older kids graduated from high school. We listed everything we wanted in a house, determined our budget, then went on the hunt. After looking at what felt like dozens of houses, we found “The One” – the house our family could call home for years to…

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