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Tag: How To | Tegrita

How to Track Custom URLs with Query String Values

By | Show and Tell | No Comments

This video looks at tracking URLs with custom Query String values. It is similar to our previous video about tracking URLs with a custom portion of the path. The difference here is that the format of the URL is different (http://google.com?q=dynamic_value as opposed to http://google.com/path1/dynamic_value). The solution lies in using Eloqua’s Redirect Link capabilities.

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Solving for Tracking Clickthroughs to a Dynamic URL

By | Show and Tell | No Comments

In this “How To” video we explore a common problem whereby we want to track clickthroughs to a dynamic URL within Eloqua. Normally this would be done with a tracked link. However, in some cases using a tracked URL is not feasible, especially when the format of the URL is path based like: http://google.com/path1/dynamic_value, where dynamic_value is something stored on a field in Eloqua. Here we see two possible solutions to this problem.

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Oracle Eloqua - How to use Custom Objects

Creating Custom Objects to Track Form Submissions

By | Proven Practices | No Comments

Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities.  While Custom Objects have multiple use cases, the focus of this blog post will be on one of the most common uses – capturing data from a form submit. A Custom Object (commonly referred to as a “CDO”) is a simple table, like one you might create in Word or in Excel.  A CDO has columns, which you define when you set up the object, and rows, which can be added using a variety of methods…

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Tegrita Tuesday Tips in Two – Error Routing

By | Tegrita Tuesday Tips in Two | No Comments

Without applying Error Routing to a “send email” step in Oracle Eloqua, contacts who are excluded from that email send will be stuck at that step until the campaign concludes. Learn how to configure error routing. Visit our blog for more “Tegrita Tuesday Tips in Two” where we will share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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Move Over Personas, Hello Journey Archetypes

Move Over Personas, Hello Journey Archetypes

By | Marketing Strategy | No Comments

Buyer personas are semi-fictional representations of your ideal customer created by using market research and real data about your existing customers. There are various approaches to persona development but most include customer demographics, behavior patterns, motivations, and goals. Buyer personas have long been the foundation for marketing strategy development. The challenge most often faced is that properly creating buyer personas takes a lot of effort and time. Companies who are successful at creating strong and meaningful personas typically do the following: Analyze their closed opportunities Conduct customer interviews and focus groups beyond their customer base Purchase industry reports related to…

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Show & Tell

Better Reports From Your Custom Preference Center

By | Show and Tell | No Comments

Subscription management pages, also known as preference centers, are proven to decrease overall unsubscribe numbers by allowing your contacts to select which of your emails they want to receive. When asked whether they want to be completely out of the loop or only receive specific emails based on their needs, “fear of missing out” prevails so you are likely to still have that one contact to continue to market to. The out-of-the-box subscription management page from Eloqua is as simple as things can get… click here or here or here. Done. The solution can be branded, but only to a…

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Tegrita Tuesday Tips in Two – Disable Don’t Delete

By | Tegrita Tuesday Tips in Two | No Comments

Do you have Oracle Eloqua users who have left the company or are no longer using Eloqua? View today’s video to understand why you should not delete Eloqua users. Visit our blog every Tuesday for “Tegrita Tuesday Tips in Two” where we will share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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Getting Started with Marketing Automation: What you need to know throughout the process

Getting Started with Marketing Automation: What you need to know throughout the process

By | Technology Stack | No Comments

As Chief Experience Officer at Tegrita Consulting Group, my role is centered around ensuring our clients have the best customer experience working with Tegrita. To do my job successfully, I must first understand the current customer experience and actively develop and manage a plan to improve it. My experience with Eloqua began on the client side as an Eloqua power user and a user of another Marketing Automation Platform (MAP). I have learned that the customer experience begins during the pre-sales process. Regardless of MAP selection, it is vital to have a skilled and knowledgeable implementation partner who can grow…

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Creating your Custom Preference Center in Eloqua with data lookups

Creating your Custom Preference Center in Eloqua with data lookups

By | Design & Development | No Comments

Eloqua comes with a great out-of-the-box subscription management option. In fact, the majority of new Eloqua customers choose one of the default Subscription Management options. However, over time, your needs may change and if you want to gather more information from your subscribers or provide a better branded subscription management Landing Page, creating a custom preference center is your best option. This article will guide you through some of the technical aspects of a custom preference center. What is a Custom Preference Center? A custom preference center solution includes a custom Eloqua Landing Page and Form with a few unique…

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