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Tag: MarTech | Tegrita

Price vs. Cost for Marketing Technology

Price vs. Cost for Marketing Technology

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Ever since I went to MarTech and attended Seth Godin’s keynote, I’ve been reading his posts much more frequently and the one I recently read was talking about price vs cost. When you consider the price of something, you’re looking at the invoice amount, but that doesn’t begin to cover the cost. Yes, the price that you pay is the immediate amount of money out, but what about everything else? There are other hard costs that don’t immediately show themselves, like time; time to learn what you just bought, and time to use what you just bought.   I see many organizations…

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MarTech 2017: Lessons, Trends, & Technologies

MarTech 2017: Lessons, Trends, & Technologies

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Recently, I attended the MarTech conference in Boston for the first time. There were a fair number of attendees, exhibits for vendors, valuable sessions, and keynotes. My goal was to learn about as many technologies as I could, so I spent a significant amount of time meeting and discussing ideas with many vendors (and I’m already starting to see the post-event emails come in – nice!). There are definitely some vendors that I liked more than others. Several vendors had offerings that resonated with me because I felt many of our clients would benefit from using these technologies. I’ll come…

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5 Ways to Avoid a Failed Cloud Technology Solution

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Today, “Cloud Technology” has opened the door for non IT experts to build and maintain their own business technology solutions. Whether your implementing a CRM process or marketing automation campaign, there are various approaches and methodologies that affect how scalable, maintainable and flexible a solution is. Employing the wrong approach can be catastrophic, like creating your own personal Frankenstein. Choosing the correct path could lead you to the promise land, and your next promotion. However, knowing which path to take can be daunting. The stakes are high. Over the past nine years, I have helped to implement Oracle Eloqua more than 300 times….

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