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Tag: reporting | Tegrita

Show & Tell

Better Reports From Your Custom Preference Center

By | Show and Tell | No Comments

Subscription management pages, also known as preference centers, are proven to decrease overall unsubscribe numbers by allowing your contacts to select which of your emails they want to receive. When asked whether they want to be completely out of the loop or only receive specific emails based on their needs, “fear of missing out” prevails so you are likely to still have that one contact to continue to market to. The out-of-the-box subscription management page from Eloqua is as simple as things can get… click here or here or here. Done. The solution can be branded, but only to a…

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MarTech 2017: Lessons, Trends, & Technologies

MarTech 2017: Lessons, Trends, & Technologies

By | Technology Stack | No Comments

Recently, I attended the MarTech conference in Boston for the first time. There were a fair number of attendees, exhibits for vendors, valuable sessions, and keynotes. My goal was to learn about as many technologies as I could, so I spent a significant amount of time meeting and discussing ideas with many vendors (and I’m already starting to see the post-event emails come in – nice!). There are definitely some vendors that I liked more than others. Several vendors had offerings that resonated with me because I felt many of our clients would benefit from using these technologies. I’ll come…

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