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Tag: Roadmapping | Tegrita

Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

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Successful organizations are forward-looking, take calculated risks, and act swiftly. Failing forward requires strategic thinking and planning. Thriving organizations constantly change their plans—the 5-year plan days are long gone. Your marketing roadmap should be progressive, include projects that drive growth, and improve efficiency over the next 12 to 18 months. Much like following a GPS to reach your destination, the route you take needs to be re-evaluated consistently to ensure you are on the optimal path toward your destination. Watch my webinar about the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping. Tegrita can offer the strategic guidance you need to create…

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Challenges CMOs Face: Connecting Innovation and Culture

Challenges CMOs Face: Connecting Innovation and Culture

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In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee involvement in the strategic planning process. Some CMOs make decisions in a leadership vacuum. Here’s why you should be different. Throughout the year, traditions help to ground us. From celebrating holidays to family reunions to trips to see dear friends, these routines help us take stock of what’s important. Chief Marketing Officers should regularly review marketing efforts, but not in order to find comfort in repetition. Instead, this tradition should serve to prepare for what lies ahead…

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