Tegrita Consulting Group is excited to partner with NHL team, the Arizona Coyotes, to identify their immediate accomplishments with Oracle Eloqua. From implementation to now, the Coyotes are delivering their fans with a unique experience on and off the ice.
The Case Study details the pre-Eloqua pain points and gaps in the Coyotes’ marketing automation experience and the lack of fan involvement. Ben Wang, Director of Business Analytics, assessed various Marketing Automation vendors and selected Oracle Marketing Cloud and Eloqua as the platform to take the Coyotes fan experience to the next level. His decision was quickly rewarded as a win for the Coyotes and for their dedicated fans!
As a results-oriented marketing professional with almost a decade of experience, Ali has a strong background in marketing strategy, campaign management, vendor management, contract negotiation, system integration and management. Her experience includes Eloqua, Salesforce.com along with other marketing automation system training.
Her experience comes from both the client and partner side as an Eloqua and Salesforce.com power user and administrator. This proficiency provides the ability to understand the customer’s needs, as well as achieve growth for an organization, increase productivity, and create strong alignment between Sales and Marketing.
Ali is passionate about sharing the love for marketing automation and seeing customers succeed with their investment.