Activate – Collaborate or Fail
Let’s be honest. Most of the time marketing strategy is a one-way street between the brains in the C-suite and the cool kids with their hands in the soil a few floors down. The gap between what one dreams up and the other can actually, factually do on a daily basis, is the stuff of nightmares. Activation is your golden ticket out of this conundrum. It brings all the coaches and players into one room to hash out plans that will work in real life, and that’s how modern marketing teams score big.