Align – Operate as One

Leads are the lifeblood of any business, and defining the who, what, and how of yours is the first step to gluing your sales and marketing teams together. This foundational definition is the framework for splicing short-and-long-term goals so everyone talks the same talk and walks the same walk. A common language means every… single… part of your marketing automation and strategy converts leads into opportunities and closed won deals into real numbers in your business checking account. Bonus: Customers become brand cheerleaders for life.

How You Achieve Success

Create Alignment

Truth is, we can’t do this without you. Alignment begins with your sales and marketing teams putting negative baggage behind them. Anyone who has their finger in the pot will get a chance to share their expectations for both teams. We’ll dream up mutually beneficial SLAs that no one can bat an eye at.

Manage the Data Flow

Time to make the dream a reality. We’ll hang the curtains in your marketing technology platform, making sure all your big ideas come to fruition. We’ll validate, optimize, and vet every detail of the plan while making sure no one is overloaded. Note to (your)self: Flexibility is key.

Deliverables

Alignment: Check. Setup: Check. It’s time to show the proof of the pudding. This includes printed design specs, proof of concepts, and buy-in from the big guns. Nothing is touched in your production environment before all those boxes are checked.

Closing the Loop

It’s the coveted Holy Grail of marketing strategy: closing the loop. We’ve honed our process to a science of pooling hard data to identify spend, and the specific campaigns and opportunities tied to it, to fuel constant improvement.

Knock. Knock. Alignment Is Calling.

Say Yes