Buyers Journey Mapping And Content Alignment Workshop
Modern marketers face a pivotal shift in how they market and to whom. B2B consumers now act more like those in the B2C realm, researching online and making a decision about your product or service before you even have a chance to influence their thoughts. According to SiriusDecisions “Sixty-seven percent (67%) of the buyer’s ‘decision’ is complete before a buyer even reaches out to sales.” This means, a larger chunk of the lead-to-revenue cycle falls on marketing’s shoulders.
This shift in consumer culture can be overwhelming for many marketers. Understanding the buyers journey and providing them with valuable content that helps in their decision process is the foundation for attracting and converting your target customer. The buyers journey is a description of the research process a buyer goes through ultimately leading to a purchase. During our interactive, two-day Buyers Journey Mapping and Content Alignment Workshop, we share our tips, tricks and strategies to help you develop the right content and deliver the ideal message at the right time.
- Does your company struggle to move qualified prospects through the marketing lifecycle, nurturing them to encourage them to like you, try you, and buy you?
- Are you doubtful you’re sending the right message, to the right person, at the right time?
- Does your existing content miss the mark when it comes to keeping your brand and purpose the main focus?
If you answered yes to any of these questions, the Buyers Journey Mapping and Content Alignment Workshop will help bring your demand generation and nurture strategy to life.