#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.
A significant percentage of the buying process occurs online without the prospect ever interacting with a sales person. Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, ways to prevent your content from ending up in the content graveyard and much more!
Latest posts by Jason Semenek (see all)
- Long Live the King: The Importance of Content in Modern Marketing - September 21, 2020
- Fabl Finds The Content Experience Sweet Spot - June 25, 2020
- Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack - November 14, 2018