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CMO to CRO Book Launch

CMO to CRO – The Revenue Takeover By The Next Generation Executive

As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.

Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.

You’re not the only one who notices—but you are the only one in the perfect position to do something about it.

Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.. You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos, but position you as an innovative leader and finally uncover what CX is really about—revenue growth.

COMING MAY 18, 2021

Stay up to date with the latest CMO to CRO news and announcements.

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Jessica Venerus

Sr. Marketing Specialist | Project Coordinator at Tegrita
Jessica Venerus is a Sr. Marketing Specialist with Tegrita. She received her BA in Commerce from the Ted Rogers School of Management, Ryerson University, Toronto. Jessica manages Tegrita’s day-to-day social media activities such as creating, curating, and managing social content. Jessica has a passion for travel and adventure. Sometimes she works remotely from places like Australia and Costa Rica.

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May 18 2021

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