Gap Analysis, Roadmapping and Transformation

Crawl, Walk, Run: Planning the next steps in your Modern Marketing Journey

Gap Analysis and Roadmapping

What are your digital marketing objectives over the next 12 to 18 months? What challenges and roadblocks does your digital marketing team face in executing your strategy? Are your marketing and sales organizations aligned and focused on the same goals? Do you have the right marketing technology in place, and does your current strategy maximize the return on that investment? Do you have a clearly defined path to achieving your strategic objectives and maximizing your digital marketing results?

We can help you to analyze your current marketing performance, identify the gaps in your digital marketing performance and technology use, and develop a strategic plan that is both forward thinking, and agile to encourage innovation.

We will begin with a Health Check and Gap Analysis to understand where you are in your modern marketing journey. We will work with your team during a 2-day discovery and success planning workshop to help you prioritize your goals and map your phased growth. From laying the initial groundwork, to deploying marketing programs that are data-driven and optimized, we will uncover next steps with you to move you forward in your modern marketing journey. Your marketing team will be the co-creators in this process by deciding the timing for each phase, and selecting tactics based on your unique goals, technology maturity level, priorities, and available resources.

Tegrita Marketing Automation Gap Analysis, Roadmapping and Transformation Tegrita Marketing Automation Gap Analysis, Roadmapping and Transformation

Engaging in a deeper level of planning helps ensure that you continually improve your results and revenue, while increasing your team’s efficiency:

Marketing Process Transformation

Enhance, Streamline, and Improve your Marketing & Sales Process
Tegrita specializes in solving business problems first, then providing technology solutions. We can help in all areas of your marketing strategy and program with a full-spectrum audit to review your current processes, analyzing opportunities for standardization, to eliminating redundancies and improve information processing. These types of deep-level assessments will help you reduce process inefficiencies, risks and errors in your campaign strategies and flows, and uncover opportunities to automate for further time-savings and process efficiency.

Step 1: Business Process Audit

We will work with your marketing process owners to identify and document current processes, review how each process impacts your organization, resources, and results.

Step 2: Analysis

Next, we will review and analyze current processes and set realistic improvement objectives. During this phase, we will seek to understand:

Step 3: Create Improvement Strategy
Using proven practices, we will provide you with an assessment of how your organization can be more effective, efficient, agile, innovative, and reactionary to new opportunities and customer trends. We will work with you to redefine processes to align them with your business objectives.

Let's discuss your needs


Oracle Eloqua is sold under the premise that marketing people can implement and maintain the system. That being said, a knowledgeable and technological savvy partner is required for a successful implementation. We found Tegrita to be that knowledgeable and technological savvy partner. We use Tegrita for assistance with ongoing technological assistance as well as help with thought leadership and best practices.

John Hynek, Database Marketing Manager, United Federal Credit Union

The Tegrita team helped us get up and running on Eloqua in just three weeks. The implementation process could not have been smoother – the team was extremely organized, highly skilled, and fun to work with. We had a very aggressive timeline and I had complete confidence that partnering with Tegrita would allow us meet to our goals. The team went beyond just implementing software – they helped us strategize, shared best practices, and took the time to truly understand our business. I’m excited to have Tegrita as a long term partner of Fuze.

Emily Ketchum, Sr. Manager, Global Marketing Operations, Fuze

The Tegrita consulting team was very instrumental with helping Congressional Federal Credit Union implement Eloqua during the Smart Start phase. In the finance industry, we capture an abundancy of data that can often be quite complex. With Tegrita’s help, we were able to navigate, simplify and extract essential data to effectively develop robust campaigns. The team was patient and flexible during the entire process. I highly recommend using Tegrita Consulting Group for your implementation.

Phoenix Phimmasene, Marketing Manager, Congressional Federal Credit Union

Tegrita has been an integral part of our success in the implementation and deployment of Eloqua for our three different multi-tenant franchisee companies. Without them, I don’t think we would have been able to get up and running as quickly as we did. Tegrita took the time to understand our business model and knew we could not have the same type of implementation as other companies. By delving deep into our business processes, we were able to launch and feel safe that the security needed was in place to protect our franchisees.

Meribeth Gunn, President, Summit Marketing Communications

Working with Tegrita was essential to the success of the implementation of Eloqua at SUNY Plattsburgh. Tegritas team was with us from day one, educating us on best practices. Not only were we able to launch two robust campaigns by the end of our SmartStart contract, but we are now able to use the tool ourselves, thanks to their coaching. I recommend that any company or business looking to implement Eloqua as part of their communication strategy partner with Tegrita first.

Catherine Keleher, Director of Marketing, SUNY Plattsburgh