TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist, Brandi Starr and I share ours. Historically there was an exchange: a prospect’s information for your valuable content. Today, however, prospects can likely get similar content from your competitors without the exchange of information. So how do you find a balance? Join us as we talk about the value of the content you create, how gating content ties into the buyers journey, the role technology plays in this decision and more.

For further reference, in this episode Brandi references an SEM study conducted by Hubspot. You can read more about the A/B test here.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

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Jason Semenek

Jason Semenek is a Lead Strategist at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.