The new CMO’s first 100 days sets the stage for the next year or more. Success or failure here is a strong predictor of your future in the job. Therefore, it’s paramount that you hit the ground running and make smart assessments on your three critical assets: people, processes, and technology. These assessments determine what can and cannot be accomplished during your tenure and just how successful you will be. This six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.
Latest posts by Brandi Starr (see all)
- Breaking Down Silos For A Better Customer Experience - August 12, 2021
- Setting The Stage in One Hundred Days - June 7, 2021
- Goals & Metrics: It’s time to change the way we evaluate the revenue teams success - June 1, 2021