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INFOGRAPHIC: The Road to CMO Success: Making the First 100 Days Count

Infographic: The-Road-to-CMO-Success

The new CMO’s first 100 days sets the stage for the next year or more. Success or failure here is a strong predictor of your future in the job. Therefore, it’s paramount that you hit the ground running and make smart assessments on your three critical assets: people, processes, and technology. These assessments determine what can and cannot be accomplished during your tenure and just how successful you will be. This six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.

The Road to CMO Success: Making the First 100 Days Count

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Brandi Starr

Chief Operating Officer | Managing Consultant at Tegrita
Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.