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INFOGRAPHIC: The Road to CMO Success: Making the First 100 Days Count

Infographic: The-Road-to-CMO-Success

The new CMO’s first 100 days sets the stage for the next year or more. Success or failure here is a strong predictor of your future in the job. Therefore, it’s paramount that you hit the ground running and make smart assessments on your three critical assets: people, processes, and technology. These assessments determine what can and cannot be accomplished during your tenure and just how successful you will be. This six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.

The Road to CMO Success: Making the First 100 Days Count

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Brandi Starr

Chief Operating Officer | Managing Consultant at Tegrita
Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.