TegTalk: Lead Scoring – Is it worthwhile? (Episode 8)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In this episode, we discuss whether lead scoring is worthwhile, beneficial, and the tools that can be used for scoring.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

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Jason Semenek

Jason Semenek is a Lead Strategist at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.