#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.
Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In this episode, we discuss whether lead scoring is worthwhile, beneficial, and the tools that can be used for scoring.
Latest posts by Jason Semenek (see all)
- Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions) - May 1, 2021
- Multi-Variate Testing: Harness the Power of Motiva AI - April 28, 2021
- 2021: An opportunity to get back to RevTech basics - February 24, 2021