Podcast [The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita]

Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together?

In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long time marketing executive, business owner, and best selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive.

They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more! Listen to the full episode HERE!

Connect with Brandi on LinkedIn or visit the Tegrita website.

Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive

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Brandi Starr

Chief Operating Officer | Managing Consultant at Tegrita

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

Latest posts by Brandi Starr (see all)

• From Hello to Yes Podcast [Episode 11: The Case for RevOps, Breaking Down Silos, and Unifying Your Team] - September 29, 2022
• The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind) - July 26, 2022
• Tegrita Marketing Launches Internal Anti-Bias Committee - July 15, 2022