Podcast [The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita]

Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together?

In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long time marketing executive, business owner, and best selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive.

They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more! Listen to the full episode HERE!

Connect with Brandi on LinkedIn or visit the Tegrita website.

Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive

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Brandi Starr

Chief Operating Officer | Managing Consultant at Tegrita

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

Latest posts by Brandi Starr (see all)

• All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr] - June 2, 2022
• What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check - May 31, 2022
• GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr] - May 18, 2022