Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together?
In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long time marketing executive, business owner, and best selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive.
They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more! Listen to the full episode HERE!
Connect with Brandi on LinkedIn or visit the Tegrita website.
Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive
Brandi Starr
Latest posts by Brandi Starr (see all)
- The Channel CRO [It’s What You Do with Brandi Starr] - August 22, 2023
- Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive] - July 13, 2023
- From Flight Plan to Landing: How to Execute Soaring Email Marketing Results - June 12, 2023