Revenue Rehab: March Recap 2022

The Anti-Bias CMO

On The Anti-Bias CMO episode, our host Brandi was joined by MK Getler, CMO of Loop & Tie, to discuss how unconscious bias affects marketing today. MK and Brandi talked about how we sort humans by categories like gender, nationality, and ethnicity. They talked about how to stop doing this, especially in marketing. MK recommended an anti-bias committee to help with employer branding and marketing collateral. The committee would have people with different backgrounds and life experiences, to give broad perspectives.

MK and Brandi also discussed how consumers, particularly Gen Z and millennials, are catching on to “performative brands.” These are companies that say they care about their mission and values but don’t act like it.

The key takeaways MK recommends to any organization or marketing leader are:

• Include inclusive language in their collateral.
• Align the organization’s mission and values with its actions.
• Acknowledge that identifying and overcoming biases is a lifelong journey.

Curious to learn more? You can catch up with the full episode here.

Ladylike in the Conference Room

In the Ladylike in the Conference Room, Brandi spoke with Andrea Lechner-Becker about authenticity in the workplace. Andrea and Brandi discussed how women and other feminine-presenting people, in particular, can face more difficult barriers when bringing their authentic selves to work.

Andrea tells what it was like being the only woman on all-male teams. She says being aware of herself helped her overcome feeling left out and doubting herself. Andrea also opened up about the importance of sponsorship to make allies in the workplace. This sponsorship is particularly necessary for women, minorities, and underrepresented groups within the workforce. Andrea’s advice is to listen to your body. It tells you what you want and how to control your emotions.

Want to learn more about this topic? Feel free to check out the full episode here.