Tegrita aides Arizona Coyotes’ Fan Experience

Tegrita aides Arizona Coyotes’ Fan Experience

Tegrita Consulting Group is excited to partner with NHL team, the Arizona Coyotes, to identify their immediate accomplishments with Oracle Eloqua. From implementation to now, the Coyotes are delivering their fans with a unique experience on and off the ice.

The Case Study details the pre-Eloqua pain points and gaps in the Coyotes’ marketing automation experience and the lack of fan involvement. Ben Wang, Director of Business Analytics, assessed various Marketing Automation vendors and selected Oracle Marketing Cloud and Eloqua as the platform to take the Coyotes fan experience to the next level. His decision was quickly rewarded as a win for the Coyotes and for their dedicated fans!

To learn more about the Arizona Coyotes or Oracle Marketing Cloud, check out the case study.

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Ali Selbo

Ali Selbo has a deep passion for creating a vision for long-term success. Her background in marketing strategy, campaign management, and system integration helps her guide clients to define and execute on their strategic initiatives. Ali brings a unique and rich perspective from having been in the Client’s shoes, directly working with Eloqua, Salesforce, among other marketing automation platforms and CRMs. Her experience with vendor selection, contract negotiations coupled with technical know-how drives Tegrita’s Sales and Marketing efforts.