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The TegCircle isn’t just an email list. Emails are most often a one-way communication. Circles are different. Circles are interactive

Tegrita is committed to knowledge-sharing, making authentic connections, and contributing to the digital marketing community.

As a part of the TegCircle you’ll enjoy:
  • exclusive access to select online events
  • a library of proven practice templates, tools and resources
  • inclusion in industry research, discussions and other opportunities to knowledge share
  • being part of our community of awesome Modern Marketers!

TegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

In our Challenges CMO’s Face series, we talked about the fact that CMOs are expected to be growth drivers, but often are pulled in so many directions that they find it challenging to focus on what’s important. In this episode of TegTalks with a Strategist, I have the pleasure of sitting down with Rolly Keenan, Tegrita’s new Chief Revenue Officer, to talk about growth. An important part of the CRO role is obviously revenue growth and there are many strategies to hitting aggressive revenue targets. Rolly shared the yogurt growth model with me, and I was in awe of the simplicity yet effectiveness of the model. We took a seat on the couch to share it with you and talk about why it’s valuable. The bottom line… it’s about FOCUS!

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

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Brandi Starr

Chief Operating Officer | Managing Consultant at Tegrita
Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.