All Posts By

Brandi Starr

Webinar: Futureproof Your Marketing Automation Investment

By | Marketing Automation | No Comments

Marketing Automation technology is one of the core components of your MarTech Stack. Understanding where to start, how to grow, and how to maximize your return on investment is key. During this webinar we will share our expertise on how to futureproof your marketing automation investment. Beyond the Basics: Learn what capabilities your marketing automation platform needs to have to grow with you. Crawl, Walk, Run: Learn how to develop a scalable plan to begin where you are and grow quickly into more sophisticated modern marketers. The Puzzle Approach: Learn how to build your marketing strategy like a jigsaw puzzle….

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Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

By | Marketing Strategy | No Comments

Successful organizations are forward-looking, take calculated risks, and act swiftly. Failing forward requires strategic thinking and planning. Thriving organizations constantly change their plans—the 5-year plan days are long gone. Your marketing roadmap should be progressive, include projects that drive growth, and improve efficiency over the next 12 to 18 months. Much like following a GPS to reach your destination, the route you take needs to be re-evaluated consistently to ensure you are on the optimal path toward your destination. Watch my webinar about the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping. Tegrita can offer the strategic guidance you need to create…

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Tegrita Tuesday Tips in Two – Setting Campaign Fields for Reporting

By | Tegrita Tuesday Tips in Two | No Comments

Eloqua Campaign Fields are used to provide additional metadata related to your campaigns, primarily for reporting purposes. These fields can be free-form text fields or picklists. Watch the video to learn how to configure the campaign fields and where the settings are. Visit our blog for more “Tegrita Tuesday Tips in Two” where we share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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How Netflix has changed marketing automation

Netflixing has changed the way people buy – Have you changed the way you market?

By | Marketing Strategy | No Comments

Until very recently, we had to wait for answers. We had to look things up in the encyclopedia. We even had to watch television shows one episode at a time. I remember the episode of F·R·I·E·N·D·S where Ross is getting married in London and it ends with him saying not the bride’s name (Emily), but Rachel’s name instead. We all had to wait until the following week for the next episode to learn more! The watercooler was buzzing with speculation of what happened. Today, thanks to advances in the digital realm, binge watching an entire season in a couple of…

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Show & Tell: Master Exclude Soft Bounces

By | Show and Tell | No Comments

Soft bounces indicate a temporary delivery issue to an email address. Common reasons for a soft bounce are when a mailbox is full (over quota), the receiving email server is down or offline, or the email message is too large. By default, Oracle Eloqua does not exclude contacts who have recently soft bounced from an email send. Keeping the bounce rate low is important for maintaining sender reputation. We recently had a client who had a poor Sender Score and therefore many of their emails were getting blocked as spam. One of the factors that contributed to the issue was…

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Top 8 Challenges CMOs Face and the Single Solution to Address Them All

By | Marketing Strategy | No Comments

In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation. We may specialize in marketing automation technology, but we often talk with marketing professionals about a lot more. When we work closely with CMOs and their marketing teams, we relish in their successes, and listen intently as they reflect on the challenges they face. Each challenge may feel unique to our CMOs – but their challenges are actually quite common across the marketing landscape. Indeed, many of us face challenges that continuously manifest in different…

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Mr/Mrs Right vs. Mr/Mrs Right Now: Choosing the Best Marketing Automation Platform

By | Technology Stack | No Comments

When working with clients, I often use dating analogies because as different as we all are, as individuals we all have similar dating experiences. Choosing a marketing automation platform is very similar to choosing a mate. So, the question I always ask an organization comparing Eloqua to another Marketing Automation platform is “Are you looking for Mr/Mrs Right (a relationship you can grow into and be with long-term) or Mr/Mrs Right Now (one that is a good fit now, but it’s clear you won’t grow old together)?”. Check out my video to learn more about the key distinction between Eloqua…

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Show & Tell: Creating a Date-Based Campaign

By | Show and Tell | No Comments

One of the key features of Oracle Eloqua is the ability to use dynamic filters as a part of Segmentation criteria. When used in a campaign, Eloqua will re-evaluate the Segment as often as every hour to identify new contacts who meet the Segmentation criteria for as long as the campaign is active. When those contacts are identified, they will enter the campaign, but what happens if some, or all, of the campaign is time sensitive? For example, what if the primary call to action within the campaign is to register for an event or take advantage of a promotion?…

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Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

By | Marketing Strategy | No Comments

CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this installment of our “Challenges CMOs Face” blog series, we’ll review why and how CMOs should shift their roles to accelerate business growth. Think about your most recent week as a CMO. How did you spend your time? Were you crafting growth strategies? Refining the definition of your brand? Executing marketing campaigns? If your typical business week is spent doing those things, that’s awesome. Unfortunately, you might be an exception. CMOs and marketing leaders know they…

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Event, ModernCX, Oracle Marketing Cloud

Oracle ModernCX: New Name, Same Amazing Event

By | Events | No Comments

From “Eloqua Experience” to “Modern Marketing Experience” and now, “Modern Customer Experience”; the event name has changed to reflect the growing industry, organization, and technology, but it’s the same amazing event that just keeps getting better! This year’s Oracle’s Modern Customer Experience (ModernCX) is quickly approaching. The event is in Chicago from April 10th to 12th, 2018 and I’m even more excited to attend this year than ever before because Tegrita is a first-time sponsor. Working with new Eloqua and Responsys customers, our clients and industry partners often ask if we feel that attending ModernCX is REALLY worth their time….

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