All Posts By

Brandi Starr

TegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)

By | Marketing Strategy, TegTalks, TegTalks with a Strategist, Videos | No Comments

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. In our Challenges CMO’s Face series, we talked about the fact that CMOs are expected to be growth drivers, but often are pulled in so many directions that they find it challenging to focus on what’s important. In this episode of TegTalks with a Strategist, I have the pleasure of sitting down with Rolly Keenan, Tegrita’s new Chief Revenue…

Read More

Show & Tell: Email Snooze Functionality

By | Email Frequency, Marketing Automation, Show and Tell | No Comments

My Saturday afternoon nap is the most refreshing part of my weekend. After running errands or enjoying a playdate with a toddler, my brain is usually moving at warp speed and my body is feeling fatigued. The 90-minutes I take to rest both my brain and body makes a world of difference in my focus and productivity. Your prospects and customers on your email list can also experience digital fatigue and can benefit from a rest from receiving communications. We have worked with multiple clients to implement Email Snooze functionality related to four key use cases. Below are summaries of…

Read More

Turn Re-Sale Ticket Buyers into Season Ticket Members (Quick Wins for Sports & Entertainment)

By | Nurture Campaigns, Oracle Eloqua, Proven Practices, Quick Wins for Sports & Entertainment, Sports & Entertainment | No Comments

Every season there are fans who raise their hand expressing interest in exploring the option of becoming a season ticket member. Some will inquire while at a game or by submitting a form while others will call in to discuss their options with a sales rep. However, there are a significant number of fans, who for one reason or another, have never considered purchasing season tickets. For many years, I was one of those fans. I became a die-hard Atlanta Falcons fan when I moved to Atlanta over 20 years ago. Every season, I attended at least one home game,…

Read More

TegTalk: Ad Retargeting – So Many Companies Are Doing It Wrong (Episode 1)

By | Marketing Strategy, TegTalks, TegTalks with a Strategist, Videos | No Comments

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. Ad retargeting is a key part of the digital marketing strategy for many companies – so why are so many doing it wrong? The key challenges that we see are issues with frequency, absence of conversion tracking, and poor segmentation. During this episode, we cover these frustrations, talk about how ad retargeting works, and how companies can maximize their return…

Read More

Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

By | Marketing Strategy, Tegrita News | No Comments

I recently had the pleasure of being a guest on the Integrate & Ignite Podcast hosted by Lori Jones, President and CEO of Avocet Communications. Lori and I had such an enjoyable conversation that it felt more like talking shop with another marketing maven rather than an interview. Listen and Learn: How marketing automation is about “right message, right time, right place.” How to take advantage of the fact that the customer is always plugged in and engaging in different ways. Using paid search to outwit the competition. The importance of focusing on the customer experience and the buyer’s journey….

Read More

Webinar: Futureproof Your Marketing Automation Investment

By | Marketing Automation, Webinars | No Comments

Marketing Automation technology is one of the core components of your MarTech Stack. Understanding where to start, how to grow, and how to maximize your return on investment is key. During this webinar we will share our expertise on how to futureproof your marketing automation investment. Beyond the Basics: Learn what capabilities your marketing automation platform needs to have to grow with you. Crawl, Walk, Run: Learn how to develop a scalable plan to begin where you are and grow quickly into more sophisticated modern marketers. The Puzzle Approach: Learn how to build your marketing strategy like a jigsaw puzzle….

Read More

Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

By | Featured, Marketing Strategy, Webinars | No Comments

Successful organizations are forward-looking, take calculated risks, and act swiftly. Failing forward requires strategic thinking and planning. Thriving organizations constantly change their plans—the 5-year plan days are long gone. Your marketing roadmap should be progressive, include projects that drive growth, and improve efficiency over the next 12 to 18 months. Much like following a GPS to reach your destination, the route you take needs to be re-evaluated consistently to ensure you are on the optimal path toward your destination. Watch my webinar about the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping. Tegrita can offer the strategic guidance you need to create…

Read More

Tegrita Tuesday Tips in Two – Setting Campaign Fields for Reporting

By | Oracle Eloqua, Tegrita Tuesday Tips in Two, Videos | No Comments

Eloqua Campaign Fields are used to provide additional metadata related to your campaigns, primarily for reporting purposes. These fields can be free-form text fields or picklists. Watch the video to learn how to configure the campaign fields and where the settings are. Visit our blog for more “Tegrita Tuesday Tips in Two” where we share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

Read More
How Netflix has changed marketing automation

Netflixing has changed the way people buy – Have you changed the way you market?

By | Featured, Marketing Strategy | No Comments

Until very recently, we had to wait for answers. We had to look things up in the encyclopedia. We even had to watch television shows one episode at a time. I remember the episode of F·R·I·E·N·D·S where Ross is getting married in London and it ends with him saying not the bride’s name (Emily), but Rachel’s name instead. We all had to wait until the following week for the next episode to learn more! The watercooler was buzzing with speculation of what happened. Today, thanks to advances in the digital realm, binge watching an entire season in a couple of…

Read More

Show & Tell: Master Exclude Soft Bounces

By | Oracle Eloqua, Show and Tell | No Comments

Soft bounces indicate a temporary delivery issue to an email address. Common reasons for a soft bounce are when a mailbox is full (over quota), the receiving email server is down or offline, or the email message is too large. By default, Oracle Eloqua does not exclude contacts who have recently soft bounced from an email send. Keeping the bounce rate low is important for maintaining sender reputation. We recently had a client who had a poor Sender Score and therefore many of their emails were getting blocked as spam. One of the factors that contributed to the issue was…

Read More