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Kim Tworek

Show & Tell: Creating Basic ABM Dashboards using Eloqua Insight

By | Oracle Eloqua, Oracle Insight, Show and Tell | No Comments

At Tegrita, we welcome collaborators and guest writers to contribute content to our blog. This week, Kim Tworek, Marketing Manager at Gogo, shares how to set up a simple Account-Based Marketing dashboard in Eloqua’s new Insight powered by OBIEE. As a company, Gogo’s focus is Account-Based Marketing (ABM), so our reports and dashboards need to reflect that. Building a dashboard in Eloqua’s new Insight is something new to learn and determine how to leverage the capabilities of the reporting engine.  Personally, I am a fan of learning through trial-and-error, so after a few weeks of pushing buttons to see what happens,…

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