CRM & Other Integrations

Data Integration by Put It Forward

Integration: More Than One Way

By | CRM & Other Integrations | No Comments

As part of our “Challenges CMOs Face” series, we addressed 8 common challenges encountered by CMOs and marketing leaders, and included insight on how to overcome them. Our recommendation is to develop a long-term agile marketing roadmap to overcome common challenges. For our “Roadmapping – Next Steps” series, we have invited industry experts to provide their insights to help you take your marketing strategy to the next level. In this post, Mark Cowan at Put it Forward discusses the strategy and processes required for custom integrations. Data integration is no longer about connecting one system or application to another. It’s…

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