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Marketing & Sales Alignment

Align Sales and Marketing with Internal Eloqua Campaigns

Getting Sales to “Buy-in”

By | Marketing & Sales Alignment, Nurture Campaigns | No Comments

At Tegrita, we welcome collaborators and guest writers to contribute content to our blog. This week, Nick Smirnoff, Web and Digital Marketing Manager at Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal Eloqua campaign. Aligning sales and marketing with an immersive customer experience Getting buy-in from non-marketing teams can be a struggle for organizations as they onboard the latest technology and marketing approaches. For many sales teams, “content marketing” and “marketing automation” are foreign terms. Does your sales team get it? Do they have a deep understanding of your digital marketing efforts? My guess,…

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An “Always-On” Marketing Approach Looks Hard, But It Isn’t

By | Marketing & Sales Alignment, Marketing Automation | No Comments

I recently stumbled upon an article I saved in 2011 titled, “7 Success Strategies for ‘Always-on’ Marketing”, and the opening sentence read “Like it or not, we are always on. Always plugged in. Always in touch.” At the time of the article I was working for a software company and we were in the early stages of our Modern Marketing journey. As a business, we recognized that our strategy was outdated and our results were diminishing. We purchased Eloqua the previous year with the goal of moving in a new direction, but truthfully we were just executing more sophisticated and…

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