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Show and Tell

How to Track Custom URLs with Query String Values

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This video looks at tracking URLs with custom Query String values. It is similar to our previous video about tracking URLs with a custom portion of the path. The difference here is that the format of the URL is different (http://google.com?q=dynamic_value as opposed to http://google.com/path1/dynamic_value). The solution lies in using Eloqua’s Redirect Link capabilities.

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Solving for Tracking Clickthroughs to a Dynamic URL

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In this “How To” video we explore a common problem whereby we want to track clickthroughs to a dynamic URL within Eloqua. Normally this would be done with a tracked link. However, in some cases using a tracked URL is not feasible, especially when the format of the URL is path based like: http://google.com/path1/dynamic_value, where dynamic_value is something stored on a field in Eloqua. Here we see two possible solutions to this problem.

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Show & Tell: Master Exclude Soft Bounces

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Soft bounces indicate a temporary delivery issue to an email address. Common reasons for a soft bounce are when a mailbox is full (over quota), the receiving email server is down or offline, or the email message is too large. By default, Oracle Eloqua does not exclude contacts who have recently soft bounced from an email send. Keeping the bounce rate low is important for maintaining sender reputation. We recently had a client who had a poor Sender Score and therefore many of their emails were getting blocked as spam. One of the factors that contributed to the issue was…

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Show & Tell: Creating a Date-Based Campaign

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One of the key features of Oracle Eloqua is the ability to use dynamic filters as a part of Segmentation criteria. When used in a campaign, Eloqua will re-evaluate the Segment as often as every hour to identify new contacts who meet the Segmentation criteria for as long as the campaign is active. When those contacts are identified, they will enter the campaign, but what happens if some, or all, of the campaign is time sensitive? For example, what if the primary call to action within the campaign is to register for an event or take advantage of a promotion?…

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Show & Tell

Better Reports From Your Custom Preference Center

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Subscription management pages, also known as preference centers, are proven to decrease overall unsubscribe numbers by allowing your contacts to select which of your emails they want to receive. When asked whether they want to be completely out of the loop or only receive specific emails based on their needs, “fear of missing out” prevails so you are likely to still have that one contact to continue to market to. The out-of-the-box subscription management page from Eloqua is as simple as things can get… click here or here or here. Done. The solution can be branded, but only to a…

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