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Videos

TegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)

By | Marketing Strategy, TegTalks, TegTalks with a Strategist, Videos | No Comments

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. In our Challenges CMO’s Face series, we talked about the fact that CMOs are expected to be growth drivers, but often are pulled in so many directions that they find it challenging to focus on what’s important. In this episode of TegTalks with a Strategist, I have the pleasure of sitting down with Rolly Keenan, Tegrita’s new Chief Revenue…

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TegTalk: Ad Retargeting – So Many Companies Are Doing It Wrong (Episode 1)

By | Marketing Strategy, TegTalks, TegTalks with a Strategist, Videos | No Comments

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today. Ad retargeting is a key part of the digital marketing strategy for many companies – so why are so many doing it wrong? The key challenges that we see are issues with frequency, absence of conversion tracking, and poor segmentation. During this episode, we cover these frustrations, talk about how ad retargeting works, and how companies can maximize their return…

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Eloqua Dynamic Date Ranges

How to Use Dynamic Date Ranges in Oracle Eloqua Insight

By | Oracle Eloqua, Oracle Insight, Tegrita Tuesday Tips in Two, Videos | No Comments

Eloqua’s new Insight reporting module may at first seem daunting, but the ability to customize your reports is far greater than what Classic Insight could offer. Watch this video to learn how to use dynamic date ranges when you build custom reports. Visit our blog for more “Tegrita Tuesday Tips in Two” where we share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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Tegrita Tuesday Tips in Two – Setting Campaign Fields for Reporting

By | Oracle Eloqua, Tegrita Tuesday Tips in Two, Videos | No Comments

Eloqua Campaign Fields are used to provide additional metadata related to your campaigns, primarily for reporting purposes. These fields can be free-form text fields or picklists. Watch the video to learn how to configure the campaign fields and where the settings are. Visit our blog for more “Tegrita Tuesday Tips in Two” where we share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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Tegrita Tuesday Tips in Two – Error Routing

By | Oracle Eloqua, Tegrita Tuesday Tips in Two, Videos | No Comments

Without applying Error Routing to a “send email” step in Oracle Eloqua, contacts who are excluded from that email send will be stuck at that step until the campaign concludes. Learn how to configure error routing. Visit our blog for more “Tegrita Tuesday Tips in Two” where we will share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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Tegrita Tuesday Tips in Two – Disable Don’t Delete

By | Oracle Eloqua, Tegrita Tuesday Tips in Two, Videos | No Comments

Do you have Oracle Eloqua users who have left the company or are no longer using Eloqua? View today’s video to understand why you should not delete Eloqua users. Visit our blog every Tuesday for “Tegrita Tuesday Tips in Two” where we will share two-minute “How To” and proven practice videos to provide you with valuable information on how to use your Eloqua or Responsys marketing automation platforms.

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