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Challenges CMOs Face: Connecting Innovation and Culture

Challenges CMOs Face: Connecting Innovation and Culture

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In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee involvement in the strategic planning process. Some CMOs make decisions in a leadership vacuum. Here’s why you should be different. Throughout the year, traditions help to ground us. From celebrating holidays to family reunions to trips to see dear friends, these routines help us take stock of what’s important. Chief Marketing Officers should regularly review marketing efforts, but not in order to find comfort in repetition. Instead, this tradition should serve to prepare for what lies ahead…

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