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Price vs. Cost for Marketing Technology

Price vs. Cost for Marketing Technology

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Ever since I went to MarTech and attended Seth Godin’s keynote, I’ve been reading his posts much more frequently and the one I recently read was talking about price vs cost. When you consider the price of something, you’re looking at the invoice amount, but that doesn’t begin to cover the cost. Yes, the price that you pay is the immediate amount of money out, but what about everything else? There are other hard costs that don’t immediately show themselves, like time; time to learn what you just bought, and time to use what you just bought.   I see many organizations…

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