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Ways CMOs Can Excel at Cross-Departmental Collaboration

Ways CMOs Can Excel at Cross-Departmental Collaboration

By | Marketing Strategy | No Comments

Cross-departmental collaboration leads to a collective culture of accountability and continuous improvement within an organization, yet most attempts at these collaborations fail. In this installment of our “Challenges CMOs Face” blog series, we discuss the role CMOs play in helping to lead successful cross-departmental collaborations within their organization. When a business develops a collaborative culture, every department will benefit. Aligning goals and priorities across your entire organization helps define a common purpose and eliminates siloed thinking. The marketing department is particularly well-positioned to lead cross-departmental collaborative efforts because it’s a natural place to find forward thinkers who are willing to…

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