Tag

Tag: Customer Experience | Tegrita

The CMO’s Guide to Facing Budget Challenges

By | Marketing Strategy | No Comments

CMOs have many choices for how they spend their digital marketing budget. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss the challenge of determining what’s most important in a marketing budget, and how a digital marketing strategy roadmap can help set the right priorities. When you set a household budget, it might feel like there’s always this temptation to spend money on fun, new items. Me, for example? I love a good shopping trip to Nordstrom’s every now and again. OK, maybe more often than that! And why not? After all, we work hard, and it’s…

Read More

The CMO’s Guide to Overcoming Customer Experience Pitfalls

By | Marketing Strategy | No Comments

Knowing who your customers are and what they need is paramount to marketing success. Yet most marketing processes and systems are still designed based on what we think we know about our customers instead of what they are actually telling us. In this installment of our “Challenges CMOs Face” blog series, we discuss five common customer experience disconnects and the steps CMOs can take to help solve them. To create a stellar customer experience, consistency is absolutely crucial. Consistency ensures that not only can your business respond appropriately to customers, but it can also delight them. Consider the story of…

Read More
Importance of offering a personalized customer experience

Importance of Offering a Personalized Customer Experience

By | Customer Experience, Oracle Responsys | No Comments

Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon began offering “just for you” recommendations on their websites. Through technology, these early web pioneers added a “human touch” on a mass scale, even though sales were taking place completely online. Their efforts were designed to add value to customers’ choices and enhance their experiences the result of which was increased sales and customer loyalty. Fast-forward to today: technology-based personalization is heavily integrated with e-commerce and companies are now also able to use site visitation…

Read More