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Tag: Data | Tegrita

Oracle Eloqua - How to use Custom Objects

Creating Custom Objects to Track Form Submissions

By | Proven Practices | No Comments

Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities.  While Custom Objects have multiple use cases, the focus of this blog post will be on one of the most common uses – capturing data from a form submit. A Custom Object (commonly referred to as a “CDO”) is a simple table, like one you might create in Word or in Excel.  A CDO has columns, which you define when you set up the object, and rows, which can be added using a variety of methods…

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Challenges CMOs Face: Harnessing Data for Profitability

Challenges CMOs Face: Harnessing Data for Profitability

By | Marketing Strategy | No Comments

CMOs often struggle with how to make sense of all the data available to them. Further, many analysis tools might look attractive, but do not deliver the customized goods we need to overcome our own unique challenges and achieve our own goals. In this installment of our “Challenges CMOs Face” series, we discuss how to make sure your data helps you generate profit for your business. It’s an amazing time to be a customer. There are so many different ways to consume information, quickly make purchase decisions, and tell the world about your experience. Not surprisingly, it’s an even more…

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Move Over Personas, Hello Journey Archetypes

Move Over Personas, Hello Journey Archetypes

By | Marketing Strategy | No Comments

Buyer personas are semi-fictional representations of your ideal customer created by using market research and real data about your existing customers. There are various approaches to persona development but most include customer demographics, behavior patterns, motivations, and goals. Buyer personas have long been the foundation for marketing strategy development. The challenge most often faced is that properly creating buyer personas takes a lot of effort and time. Companies who are successful at creating strong and meaningful personas typically do the following: Analyze their closed opportunities Conduct customer interviews and focus groups beyond their customer base Purchase industry reports related to…

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