Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. While Custom Objects have multiple use cases, the focus of this blog post will be on one of the most common uses – capturing data from a form submit. A Custom Object (commonly referred to as a “CDO”) is a simple table, like one you might create in Word or in Excel. A CDO has columns, which you define when you set up the object, and rows, which can be added using a variety of methods…
